View Full Version : Google Testing 3 Ads Above Search Results?
https://adwords.google.com/select/faq/start.html
# How do I show my ads above the search results?
The highest ranking AdWords ads appear in the top two positions.
http://img359.imageshack.us/img359/6963/dating1ht.jpg
Looks like G are testing clickthrough rates and revenue for 1 vs 2 vs 3 ads above search results. Seeing this across many competitive KWs that I monitor.
Chris_D
08-11-2005, 04:47 AM
I'm seeing exactly the same thing Shor - in categories outside your example. Maybe moving closer to the competition - ninemsn (3) - but not as many as Yahoo! (4)
Jeff Martin
08-11-2005, 03:09 PM
Maybe AWR can clarify what determines the appearance of a 3rd top ad slot.
It might be a combination of factors such as:
Number of searches
Number of competitors
Pricing
CTRs
etc.
Maybe AWR can clarify what determines the appearance of a 3rd top ad slot.
It might be a combination of factors such as:
Number of searches
Number of competitors
Pricing
CTRs
etc.
Our account rep was rather vague and reticient on this (as he didn't have a solid brief on the issue) but he did say that 3 ads appear only when the 3rd ad reaches a certain threshold of CTR comparable to the no.1 ranked keyword. He said CTR but he may have meant quality score as that would be a more useful ranking criteria :) ? He also confirmed that G were currently targeting high volume queries (loans/auto/jobs/dating etc).
Phoenix
08-17-2005, 01:57 AM
He also confirmed that G were currently targeting high volume queries (loans/auto/jobs/dating etc).
Well I have reason to believe its extending a bit farther than that. Noticed it tonight on a phrase (book title) I was checking for a client "play piano in a flash". Its a rather low traffic phrase in none of the high traffic industries mentioned, and its a book written exclusively by the client only in its first printing. I would consider it a pretty much non-competitive phrase with only a few affiliates offering it. I guess for this phrase it may be more along "he did say that 3 ads appear only when the 3rd ad reaches a certain threshold of CTR comparable to the no.1 ranked keyword".
AussieWebmaster
08-17-2005, 11:13 AM
So in effect the top organic results just got handed decreased CTR.
I wonder how long before Google goes completely PPC!!! <---- joking!
sunnymonkey
08-17-2005, 01:25 PM
I have found quite a few other interface changes in the google searhc results over the last few weeks.
Mods, am I ok to post links on these forums to a site that has some screen shots and info? Dont want to break any rules..
Dave
AussieWebmaster
08-17-2005, 02:34 PM
Put them up and I will have a look at them and edit if need be.
sunnymonkey
08-17-2005, 02:41 PM
Interface News One (http://www.searchgrub.com/2005/08/12/yet-more-new-google-interface-changes-afoot/)
Interface news Two (http://www.searchgrub.com/2005/06/29/new-look-interface-for-google/)
Interface news Three (http://www.searchgrub.com/2005/08/15/new-google-dissatisfied-results-interface/)
Interface news Four (http://www.searchgrub.com/2005/07/07/another-google-serps-layout-change/)
AussieWebmaster
08-17-2005, 03:18 PM
Interface News One (http://www.searchgrub.com/2005/08/12/yet-more-new-google-interface-changes-afoot/)
Interface news Two (http://www.searchgrub.com/2005/06/29/new-look-interface-for-google/)
Interface news Three (http://www.searchgrub.com/2005/08/15/new-google-dissatisfied-results-interface/)
Interface news Four (http://www.searchgrub.com/2005/07/07/another-google-serps-layout-change/)
The second link calls the sponsored listings AdSense - not correct they are the AdWords PPC ads.
This is obviously from the UK... a similiar search here gets not ads whatsoever for bacs system.