Ecommerce Conversion Rates by Industry

[5starAffiliatePrograms]

Very interesting conversion rate stats for merchants and affiliates organized by industry. These stats show that affiliates convert as well as email marketing and better than key word marketing. Fireclick shows important online marketing metrics such as conversion rates for first time visitors vs repeat visitors, cart abandonment rates, average # of page views per session and average session duration. These are great stats to know and to measure your own results against.

"The Fireclick Index provides an objective comparison of key metrics across a variety of segments. Compare the performance of your online business to the many successful industry leading web sites using Fireclick today!"

Fireclick Index
http://index.fireclick.com/fireindex.php?segment=9

Blogged about this last night, then decided it would make a good topic for discussion. Check out all the info then come back here to share ideas or discuss it.

Linda

[seobook]

to say week over week conversion rates drop 17% makes the data look somewhat inaccurate or the test set too small to be significant, when you consider there has not been much that has deeply economically or socially changed from week to week...they might want to make that monthly or something to smooth it out a bit.