View Full Version : EMarketer Projects 40% Growth in Paid Search Year over Year

08-01-2005, 03:52 PM
Not too hard to believe, given that Google's year-over-year revenue increase is around 100%...


EMarketer Forecasts Search Spending to Increase 40%

New York – Emarketer recently released its forecast that paid search advertising spending will grow 40% this year. The $5.4 billion search ad spending figure is based on the PricewaterhouseCoopers-Interactive Advertising Bureau advertising figures, which were released last week. This is an increase over eMarketer’s original prediction of $4.7 billion.

EMarketer also predicted overall online advertising spending growth will increase by 33.7% this year to $12.9 billion, surpassing the 2004 32.5% growth rate, which resulted in $9.6 billion in online ad spending last year. Continued broadband user adoption will continue to drive the interactive advertising market, in addition to the projected increases driven by search ad spending.