Comparison of searches in June 2005 at Yahoo using term ‘hispanic’ & ‘latino’ ???

[tomasc]

I posted this on my blog, hispanictips.com (http://hispanictips.com/2005/07/27/comparison-of-the-number-of-searches-done-in-june-2005-at-yahoo-using-term-hispanic-and-latino/) , but haven't gotten much response and I would like to know what others think, especially in terms of optimizing my site and using google adwords

I compared the terms ‘hispanic’ and ‘latino’ using the keyword tool at (Yahoo (http://searchmarketing.yahoo.com/srch/srch_ks.php) )

I was quick to note that there are definite differences both in types of search terms and the number of searches.

Quick Conclusions (these are just my 5 minute observations)

Hispanic search numbers drop much quicker after the first two terms than the number of latino searches
-I haven't totalled the number of searches so I can’t compare that way
-These numbers would be interesting to see on a graph

I don’t know exactly how to say this, but the search terms with ‘hispanic’ seems to have more professional (for lack of a better word) associated terms. What I mean is can be seen here:
-4221 hispanic scholarship vs. 959 latino scholarship
-5005 latino girl vs. 2673 hispanic girl
-2561 hispanic culture vs. 892 latino culture
-There are no ‘latino’ searches with church, history, national, food etc. (of course there could be those searches above the 100 count)

I have to admit there are many more ‘latino’ terms with porn associations than ‘hispanic’

Please could someone take a look at the numbers and let me know:
1. What are your impression and conclusions?
2. What are the implications here?

Here is the post with the data table, anyone have opinions they would like to share, thanks

Tomas

[kalius]

Hispanic is the profesional word, Officialy used in goverment and companies.
Latino is a word more used with "common talk".

Irrelevant of search numbers if you are aiming for profesionals, highly educated people, or targetting the non-latino segment use the word Hispanic.

If you are targetting other people, entertaiment related segment, etc go with latino.

It might change a bit if your targetting a country other than the US.

There are no ‘latino’ searches with church, history, national, food etc. (of course there could be those searches above the 100 count)

If a non hispanic searches for these he would probably use hispanic, of a hispanic searches for this he's probably searching in spanish.