View Full Version : In light of the industry's evolution, what is the ideal employer for mutual success?

07-22-2005, 07:27 AM
After an excellent response to the What Degrees or Professional Backgrounds to SEO/SEMers Have? (http://forums.searchenginewatch.com/showthread.php?t=6650), I thought I would propose a follow up question, although this particular section seems more appropriate to post in this time.

A lot of us have talked about the backgrounds, the motivational sparks and life waves that have brought us into SEO/SEM or internet marketing in general. Considering all that, considering our experiences as freelancers, as employees, as "unemployees," or perhaps as company owners, as well as reflecting on the evolution of the industry (both past and upcoming),

What would YOU look for in an SEO/SEM agency as an employee? Other than an attractive salary of course. What would be enticing enough to leave freelance-hood, or your own company? What do you consider definite put-offs?

I don't want this to be just a question of "hey, what's your ideal employer." The ideal doesn't quite exist. But reflecting on your feel for the industry, the direction you think its moving in, the speeds its picking up, the obstacles its running up against, what characteristics of an employer do you think would be idea (but realistic) for you and for the company as a whole to prosper?

Lets see if this question gets a good response as well. I think it would be very interesting to help us weigh the industry's movement as whole and put our own goals into perspective.
After all, we make up the companies where we work. We are the building blocks. The industry is moving forward so SURVIVAL and SUCCESS really depends on both the building blocks, or better yet, the driving force (the employees) AND on the company itself--its vision, its perspective, its work ethic, its relationship with its employees, its approach and its goals.

Moderators, if this is not the right section for this post, would be great if you could move it into the right place.

Chris Boggs
07-22-2005, 11:34 AM
Another good questions, marz. i moved it into "Growths and trends" as it seems more appropriate. Also see this thread (http://forums.searchenginewatch.com/showthread.php?t=6906) for some comments that seem to be relevant. I'll come back with a good answer this weekend. :)

<added> marz made a great post giving a checklist of "starting out on your own topics" here (http://forums.searchenginewatch.com/showpost.php?p=55384&postcount=6) </added>