Jeff Martin
07-15-2005, 11:17 AM
Just received this notice:
Hello from the Google AdWords Team:
You asked, and we listened. In the coming weeks, we'll simplify
our keyword status system and introduce quality-based minimum
bids, giving you more control to run on keywords that you find
important. We believe these changes will result in higher
quality ads.
* What's changing:
- Simplified account management: Your keywords will be active or
inactive - instead of normal, in trial, on hold, and disabled.
In addition, accounts will no longer be slowed. Currently,
accounts are slowed when they don't meet our performance
requirements and your ads appear rarely for your keywords.
- Quality-based minimum bids: Soon, each keyword will be
assigned a minimum bid based on its Quality Score. Keywords with
a higher Quality Score will be given lower minimum bids to stay
active and trigger ads. Keywords with a lower Quality Score
(including those that are currently on hold) will have the
opportunity to run if your keyword or Ad Group's maximum
cost-per-click (CPC) meets the minimum bid.
1. The Quality Score is determined by your keyword's
clickthrough rate (CTR), relevance of your ad text, historical
keyword performance, and other relevancy factors.
2. Ad Rank, or the position of your ad, will continue to be
based on the maximum CPC and quality (now called the Quality
Score).
* What you should do:
Here are some suggestions for what you should do before and
after we implement the changes described above:
- Before implementation: If you're happy with your current
keyword list, there's no need to make any changes. However, if
you have any on hold keywords that you don't want to trigger
ads, we suggest you delete them from your account. This is
because any keywords with a high enough Quality Score and
maximum CPC could be activated and accrue ad clicks. You can use
our Find and Edit Keywords tool, available in your account's
Tools page, to quickly search for and delete any keywords in
your account.
- After implementation: We'll email you after we implement these
changes. You should then log in to your account and monitor your
keyword performance under these new guidelines. Any disabled
keywords at the time of implementation will remain labeled as
disabled in your account. Several weeks later, we'll delete
them. This period of time is meant to give you an opportunity to
review your disabled keywords and activate them.
Finally, to ensure your ads are optimized for performance, we
suggest you continue to improve your keywords and ad text for
relevancy. Here are some resources that will help:
1. How to create a targeted keyword list:
https://adwords.google.com/support/bin/answer.py?answer=6763&hl=en
2. Optimization Tips page:
https://adwords.google.com/select/tips.html?hl=en
For more information, please visit our Performance Changes FAQ:
https://adwords.google.com/support/bin/answer.py?answer=10213.
Sincerely,
The Google AdWords Team
Hello from the Google AdWords Team:
You asked, and we listened. In the coming weeks, we'll simplify
our keyword status system and introduce quality-based minimum
bids, giving you more control to run on keywords that you find
important. We believe these changes will result in higher
quality ads.
* What's changing:
- Simplified account management: Your keywords will be active or
inactive - instead of normal, in trial, on hold, and disabled.
In addition, accounts will no longer be slowed. Currently,
accounts are slowed when they don't meet our performance
requirements and your ads appear rarely for your keywords.
- Quality-based minimum bids: Soon, each keyword will be
assigned a minimum bid based on its Quality Score. Keywords with
a higher Quality Score will be given lower minimum bids to stay
active and trigger ads. Keywords with a lower Quality Score
(including those that are currently on hold) will have the
opportunity to run if your keyword or Ad Group's maximum
cost-per-click (CPC) meets the minimum bid.
1. The Quality Score is determined by your keyword's
clickthrough rate (CTR), relevance of your ad text, historical
keyword performance, and other relevancy factors.
2. Ad Rank, or the position of your ad, will continue to be
based on the maximum CPC and quality (now called the Quality
Score).
* What you should do:
Here are some suggestions for what you should do before and
after we implement the changes described above:
- Before implementation: If you're happy with your current
keyword list, there's no need to make any changes. However, if
you have any on hold keywords that you don't want to trigger
ads, we suggest you delete them from your account. This is
because any keywords with a high enough Quality Score and
maximum CPC could be activated and accrue ad clicks. You can use
our Find and Edit Keywords tool, available in your account's
Tools page, to quickly search for and delete any keywords in
your account.
- After implementation: We'll email you after we implement these
changes. You should then log in to your account and monitor your
keyword performance under these new guidelines. Any disabled
keywords at the time of implementation will remain labeled as
disabled in your account. Several weeks later, we'll delete
them. This period of time is meant to give you an opportunity to
review your disabled keywords and activate them.
Finally, to ensure your ads are optimized for performance, we
suggest you continue to improve your keywords and ad text for
relevancy. Here are some resources that will help:
1. How to create a targeted keyword list:
https://adwords.google.com/support/bin/answer.py?answer=6763&hl=en
2. Optimization Tips page:
https://adwords.google.com/select/tips.html?hl=en
For more information, please visit our Performance Changes FAQ:
https://adwords.google.com/support/bin/answer.py?answer=10213.
Sincerely,
The Google AdWords Team