Miva PPC

[doc816]

Does anyone here use Miva's Pay-Per-Click network for their ppc campains?? If so, how has your experience been?

I signed up for an account a few days ago and so far i'm seeing very poor quality traffic, and zero conversions. I am using the same listings as the ones we use on Yahoo SM and Google Adwords to compare the results. So far it has been a dissapointment.

I use a software that monitors the traffic in real-time, the traffic coming from Miva's network does not even seem like real visitors, average page views by those visitors is 1.

Any comments, suggestions? :mad:

[Fabius]

Miva UK (formerly eSpotting) worked wonders for my client(s). Miva US (formerly findwhat) traffic is somewhat low and doesn't convert well sometimes, for some businesses, as they distribute to searchfeed and few other smaller engines that then is distributed to even smaller/cheap/worthless ppc's.

[Jeff Martin]

Doc, does your monitoring software also look for possible for click fraud? Im not sure what the rep is for Miva UK, however Fabius pointed out that Miva US may supply feeds to "smaller/cheap/worthless ppc's".

There are many paid services that can help with that and a free service named VeriClix (which I run).

[leftoverjoe]

What I've noticed over the past couple of months is interesting. A little background first...we manage a Miva account for a particular client that does printer sales, parts and repair. Their budget is $200 a month. We would see them go through that $200 fairly quickly. They never had any surplus at the end of a month.

That's one of the funny things I find with the 2nd tiers. With almost 99% certainty they will spend your entire budget every month, no matter what. Yet the big engines don't always go through an entire budget. It just strikes me as odd that a smaller engine with limited distribution can manage to spend what Google or Yahoo cannot.

Anyway, this client recently has been spending less and less each month. In June Miva only spent about $60 of their budget! This to me, means that Miva is finally restructuring their distribution, choosing more relevant and reputable partners and is finally being picky about their strategy.

I was actually happy to see my impressions of the 2nd tier market change. But I admit that we have no tracking data on the clicks coming from Miva. This client refuses to invest the small amount it would take for conversion tracking. So, short of them doing this, I think that the trends show that Miva may be getting their act together. I don't know really...they may still generate bad traffic but this sign is a good one I think.

[doc816]

I had my monthly budget set to $1500. Oh well, im not satisfied with its performance and they're not getting my money.

[BrotherAl]

For around two and a half years I've been running many campaigns on Miva (UK), across lots of different markets. It tends to work well for some, but not so well for others. Our margins on some financial products are very tight, but on others it's one of our best sources of traffic. Overall it's not as profitable as Google or Overture, but still well worth the effort.

Their traffic for insurance and travel tends to be very good, with car insurance traffic often outperforming Google in terms of ROI. The traffic is cheap from Miva, but you have to manage your campaigns carefully. Analyse your traffic to see what times of the day work better for you and be more aggresive with your bid strategy during these times.

Miva does tend to need a little more 'nurturing' than Overture, but it's worth it, don't give up yet..!