professorhojo
07-01-2005, 03:54 AM
Any information on the network ad relevancy and what kind of click revenue you're generating would be great..
ciao
Discovery
07-05-2005, 02:18 PM
We have been using FindWhat now Miva for about 6-8 months.
Bottom feeder. If you keep your cpc extremely low you will catch a few leads/sales here and there.
Turn up the cpc to garner more traffic and watch your budget get eaten up faster than a school of parana's on a 1 legged wildabeast.
Bottom line use cautiously, start with very low CPC bids and move up very slowly until you have reached your optimal CPA.
Discovery
The Generator
07-08-2005, 10:21 AM
Generator sez:
I totally agree with Discovery. I have Google and Yahoo Search send me bills every month. I briefly had the same arrangement for MIVA, at the time Findwhat, and saw that I spent $2000 in about 3 days. I'm willing to do that on the 2 big ones but am hesitant to do so on MIVA and even on Enhance at the moment. To control the flow of my budget, I had to go back to the manual credit card update. Enhance, the closest engine to resemble MIVA's coverage, has a daily spend limit feature that, to the farthest of my knowledge MIVA continues to lack.
My greatest grievance with MIVA is the entire account interface set up. Everytime you have a new creative you have to have another campaign. I have about 20 categories and almost 30 valuable terms, each with their own creatives. That means that to manage bids I have to enter each category and the load time is straight up annoying. I would prefer the convention of the Yahoo Search set up.
Now for the conversion: one of my accounts yields a $6 CPA, while another yields a $30 CPA. In the finance industry I work in, the latter is borderline acceptable, while the first is simply outstanding.
My advice is to use MIVA, but only put a smaller amount of money in for the first few days while fine tuning the creatives and if all else fails deleting high volume but unproducing keywords. Other than that definitely go for it because I think it ranks forth right after Adwords, YS, and Enhance, and is capable of some good conversion.
The Generator
07-08-2005, 10:27 AM
Any information on the network ad relevancy and what kind of click revenue you're generating would be great..
ciao
I now realize you were interested in ad revenue express on the publisher side. Well, at least now you have my insight on the client side.
All I can say about the publisher side is that I have detected acts of click fraud here and there on MIVA before but nothing too severe.