Overture Ads shorter at MSN

[AussieWebmaster]

I will post a link to this in the other thread, but since MSN changed its layout there is a major cutting of ad copy. The Overture ads are truncated, though the full copy appears in the alt mouseover box... and the ones on the side are even smaller.
It would be nice if the size changes were announced so you can write copy that will work for all engines carrying Overture.

[AussieWebmaster]

Okay so no-one has added any comments - but I will continue.

While Overture allows you 190 characters for the description part of the creative... only 126 characters will appear in MSN... we now set it up so the first 126 are top and anything added beyond that can be cut without losing the main message.

[Andy]

Really good point, which I am sure is being overlooked by many PPC managers.