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View Full Version : Do ads use on-page or off-page data?


fivecents
06-08-2005, 12:17 PM
Hello,

I'm receiving a poor match of ads to content for my website.

The ads seemed to be based upon some of my navigational text which was repeated several times as needed on my site. What I have done was replaced that text with images of that text. I'm hoping the unrelated ads will soon drop off.

But I'm wondering. Are ads based solely from on-page factors like body text and headers, or are they from off page factors like anchor text links? Maybe it's a combination of the two?

If it's some combination, which would you say is more important?

Thank you very much.