Non-US Search Engines for Engineers

[rustybrick]

Hi,

I was wondering which search engines are the most appealing in the EU regions for the engineer type? Manufacturing type of engineer.

[Andy AtkinsKruger]

If I understand your question Rustybrick - you're asking which search engines best deliver results to B2B marketers in the engineering sector.

If you look at Eurostats figures on how many businesses are connected, then 'Europe' is saturated - and whilst in some areas consumers are not huge in terms of search engine use - businesses are widely active users. Typically, all countries in EU30 (the 25 European Union countries plus 5 others eg Norway, Switzerland etc) - the figure is almost always 99% connectivity for businesses over 250 employees.

So, if the question is then - so which are the most important engines - if you ask the question in a pan-European way, you're always going to have Google first - with then MSN and Yahoo. Ask doesn't have a presence.

But really - you can't look at Europe on this macro level - you really need to micro-target country by country.

So, first, you need to identify your country targets -putting them in order of most important.

I recommend you look at:-

- Which countries do I have the in-house resources to serve?
- Where do I have the greatest probability of rankiing?
- What size is the web audience?
- What's the market size in that country?

If you can pull all that data together (not easy) you get a very clear picture.

Then when you micro target, you get new - strong options - in terms of local organic search engines - eg:-

- Netherlands - Ilse
- France - Voila
- Italy - Virgilio and Libero
- Sweden - Eniro
- Russia - Yandex

You also come across new pay per click options:-

- Wanadoo - France
- Yandex - Russia
- e-Target - Czech Republic, Hungary
- Netsprint - Poland
- Qualigo - Germany

As well as Mirago, Espotting, Overture and Google.

For more information - you can have a look at our Multilingual Search resource which you can get to through my profile.

Hope that helps :)

Andy

[rustybrick]

Much appreciated, probably one of the best responses I have received on this board in a while.

Thank you.

[Andy AtkinsKruger]

Coming from you Rustybrick, that's a real compliment. Thank you! :)