PPC Expert
06-03-2005, 10:30 PM
I wanted to share the following situation, and hear about your comments.
Part 1: Reporting the situation to my Google representative
Hi Tina, how are you doing?
I wanted to ask you something that is currently affecting some of our campaigns. This is regarding the use of Google Web Accelerator which I recently installed a few weeks ago in my PC.
Last week I noticed that one of our clients' campaigns that we targeted to US and Puerto Rico were appearing in Colombia. This situation was happening in my computer, and while testing this situation in other computers in the same country they didn't, so I asked the help desk to look over the problem. Finally, they discovered that a proxy was configured in my PC as a result of installing the GWA, and this proxy is filtering all queries that I was making in Google and showing results for the US market. This is a problem since all our client's PPC campaigns are targeted only to bring US visitors, and all people using the GWA is receiving results for that market even living outside that country. We are risking lots of money with this problem, you know we are investing about $20,000 per month.
Is there any way that you know to solve this situation?
Thanks in advance,
Part 2: Documenting the case
Hi Tina, as per our phone conversation yesterday, I'm sending you the document ( pls see http://torrenegra.com/marketing/gwa/ ) where you and your team can see this problem better.
If you need further assistance, please let me know.
Regards,
Part 3: Answer and "solution" from Google
Hello William,
Thank you for your patience. I have received a response from our Technical
Specialists regarding the delivery of your ads.
We appreciate the PowerPoint slides you created to help clarify what you
have been experiencing. Since the Web Accelerator does act as a proxy
server, we can confirm that your ads may be served based upon the location
of the proxy. Therefore, ads will be delivered targeting the United
States, because that is the location of the web accelerator, or targeting
the location of the domain of the search.
Going forward, we suggest that you do not use the web accelerator, if you
only want to see ads targeted to Colombia. I apologize for any confusion
this has caused. However, please keep in mind that these ad delivery
limitations exist for all advertisers, due to IP address targeting
capabilities.
If you have additional questions, please feel free to contact me. As
always, we look forward to providing you with the most effective
advertising available.
Sincerely,
Tina
The Google AdWords Team
Part 4: What do you guys think?
Accepting comments from everybody!
Part 1: Reporting the situation to my Google representative
Hi Tina, how are you doing?
I wanted to ask you something that is currently affecting some of our campaigns. This is regarding the use of Google Web Accelerator which I recently installed a few weeks ago in my PC.
Last week I noticed that one of our clients' campaigns that we targeted to US and Puerto Rico were appearing in Colombia. This situation was happening in my computer, and while testing this situation in other computers in the same country they didn't, so I asked the help desk to look over the problem. Finally, they discovered that a proxy was configured in my PC as a result of installing the GWA, and this proxy is filtering all queries that I was making in Google and showing results for the US market. This is a problem since all our client's PPC campaigns are targeted only to bring US visitors, and all people using the GWA is receiving results for that market even living outside that country. We are risking lots of money with this problem, you know we are investing about $20,000 per month.
Is there any way that you know to solve this situation?
Thanks in advance,
Part 2: Documenting the case
Hi Tina, as per our phone conversation yesterday, I'm sending you the document ( pls see http://torrenegra.com/marketing/gwa/ ) where you and your team can see this problem better.
If you need further assistance, please let me know.
Regards,
Part 3: Answer and "solution" from Google
Hello William,
Thank you for your patience. I have received a response from our Technical
Specialists regarding the delivery of your ads.
We appreciate the PowerPoint slides you created to help clarify what you
have been experiencing. Since the Web Accelerator does act as a proxy
server, we can confirm that your ads may be served based upon the location
of the proxy. Therefore, ads will be delivered targeting the United
States, because that is the location of the web accelerator, or targeting
the location of the domain of the search.
Going forward, we suggest that you do not use the web accelerator, if you
only want to see ads targeted to Colombia. I apologize for any confusion
this has caused. However, please keep in mind that these ad delivery
limitations exist for all advertisers, due to IP address targeting
capabilities.
If you have additional questions, please feel free to contact me. As
always, we look forward to providing you with the most effective
advertising available.
Sincerely,
Tina
The Google AdWords Team
Part 4: What do you guys think?
Accepting comments from everybody!