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toprank
05-31-2005, 04:39 PM
Marketing Sherpa has released their new buyer's guide to seo firms (http://www.sherpastore.com/store/page.cfm/2200) today. What's new is that there are two reports: one for SEO firms and one for Paid Search agencies.

There were 126 SEO firms profiled and only 60 Paid Search agencies profiled. Last year it was one report.

Price is $50 higher at $199 per report but it includes both pdf and a print version.

Last month I had the opportunity to ask Anne Holland, publisher of Marketing Sherpa a few questions about the decision to split the guides. The QA is posted on my blog here (http://toprank.blogspot.com/2005/04/marketing-sherpa-adds-ppc-firm-buyers.html).

St0n3y
05-31-2005, 04:46 PM
Is there a substantial reason to buy this guide every year? I've never bought it so I don't know. Any thoughts?

toprank
05-31-2005, 04:49 PM
Not every year. However, this year there are two reports so the information collected is more specific to SEO or PPC.

It's also a useful marketing tool for the SEO/SEM firms that are included.