Reporting from MACWORLD EXPO

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http://www.macworldexpo.com/live/20/events/20BOS04A/keynotes
:eek:
Steve Jobs & APPLE Boycotts Macworld because of Boston Move - but the Keynote Retrospective of MAC's History was by some of it's founders was poignant

Because of the success of IPOD it seems there is a new emphasis this year...

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Keynote

Jupiter predicts online ads will surpass all others by 2009


Aol MSN Yahoo Google responsible for 50% of all Online Ad Dollars

Rich Media will quaduple by 2009 - more than 20% of all households having broadband was the turning point

Chysler VP has found the BIG 3 Yahoo Msn and AOL to be very effective outlets for Rich Media Advertising

The do monitor discussion boards - forums and blogs to keep calibrated on pubic sentiment

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Afternoon Keynote Yahoo!

http://www.mediapost.com/dtls_dsp_news.cfm?newsID=261907


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Day Two

jupiter predicts

Rich media/ streaming media revenue will quadruple by 2009
over standard banner ads

propriatary formats is the bigges obstacle to it's adoption

24% of Internet sufers are on Broadband

Keynote

cyber tresspass Bill spyact HB2929

will probably pass this year - regulating the use of personal and non personal information taken from consumers

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http://www.clickz.com/news/article.php/3389041

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20040802005239&newsLang=en

WebTrends, the web analytics market leader and a business unit of NetIQ Corporation (Nasdaq:NTIQ), today at the Search Engine Strategies Conference & Expo announced a technology and marketing partnership with Wordtracker, the industry-leading keyword research and management solution. The terms of the agreement include co-branded integration of the Wordtracker service within WebPosition Gold 3, as well as joint promotional activities for WebTrends web analytics and Wordtracker's keyword research service. With the integration, WebPosition Gold 3 customers can research keywords related to their business and quickly determine which are the most popular and least competitive in order to focus Search Engine Optimization (SEO) efforts on the keyword phrases proven to drive the greatest and most immediate results from search engines

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20040802005271&newsLang=en



The following are related conferences occurring in the afternoon

Search Term Research & Targeting


Inside The Searcher's Mind

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Day 2

Microsoft announces imminent Desktop searching solution release

The vice president of MSN Search anticipates it's release around christmas




http://www.eweek.com/article2/0,1759,1631397,00.asp