5starAffiliatePrograms
05-24-2005, 10:37 PM
I blogged this today, but thought I would come and share it here as well.
The Grokdotcom newsletter is one of my favorites and filled with great info on converting more of your hard earned traffic into sales. Here's a snippet from the current issue:
"What do you think of when someone drops “keyword” into the conversation?
I immediately start seeing dogs going at each other demolition derby style,
a real dog-eat-dog extravaganza! Keywords are critical, and they are big business.
But you only want to dig deep into your pockets for those keywords that are going to earn their keep. How do you identify the hard workers? John Marshall of ClickTracks contributed this information about the “average time on site” metric… Is ROI is the only measurement (for keyword effectiveness) that really matters? While ROI is indeed important, it suffers from being too crude in many instances, especially for search engine marketing. This is a pretty contentious thing to say, so let's look at an example…"
Read the rest here: GrokDotCom: The Conversion Rate Marketing Newsletter
http://www.grokdotcom.com/Volumes/Volume05-15-05.htm
Linda AKA Catalyst
The Grokdotcom newsletter is one of my favorites and filled with great info on converting more of your hard earned traffic into sales. Here's a snippet from the current issue:
"What do you think of when someone drops “keyword” into the conversation?
I immediately start seeing dogs going at each other demolition derby style,
a real dog-eat-dog extravaganza! Keywords are critical, and they are big business.
But you only want to dig deep into your pockets for those keywords that are going to earn their keep. How do you identify the hard workers? John Marshall of ClickTracks contributed this information about the “average time on site” metric… Is ROI is the only measurement (for keyword effectiveness) that really matters? While ROI is indeed important, it suffers from being too crude in many instances, especially for search engine marketing. This is a pretty contentious thing to say, so let's look at an example…"
Read the rest here: GrokDotCom: The Conversion Rate Marketing Newsletter
http://www.grokdotcom.com/Volumes/Volume05-15-05.htm
Linda AKA Catalyst