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View Full Version : Our google.de traffic has dropped by 50% overnight


TWO
05-24-2005, 08:04 AM
Hi,

having read the Search Engine Watch newsletter for years now and followed the postings in your forums off and on, I finally need your help. Our google.de traffic has dropped by 50% since last Friday, and I have no idea why.

We are still listed in google.de and some of our optimized pages continue to have page one positions. However, others have dropped dramatically after having been on the first page for months and sometimes years. And new pages don't seem to be spidered at all.

We have incoming links from quite a few content rich and relevant sites to our German site version. However, when searching for the pages linking to us on google.de by using link:... I receive mostly links from our own website, although there are definitely other sites linking to us. A few weeks ago I have worked on a linking campaign for about a week and received more new links than during the months before, since our site has lost considerable traffic since February 2005. This may have caused a peak in links pointing to our site. Since then I have exchanged links irregularly again.

Also, we have optimized our sales pages using IBP and according to W3C recommendations over the past months, which has improved the positions of our major pages in google and other search engines. Most of these pages still retain their good rankings, but some have dropped dramatically.

And we are in the process of setting up an independent English version of our site on a different server with links to English pages that currently still are running on our German server. Thus there are some links coming from this new English version and one outgoing link from our German version.

What have we done wrong? And how can we get back our google-traffic?

We very much would appreciate your help. Our site can be found at: http://www.travelworldonline.de.

Greetings,
Mona

DaveN
05-24-2005, 08:59 AM
not dug to deep, but check our how many sites are linking to you on http://72.14.207.104/

DaveN

TWO
05-31-2005, 04:29 PM
Hi DaveN,

how can that be? It used to show nearly 100 links to our homepage. And I am sure there are many more than 28 still linking to us.

I know for certain, that there are many content rich pages linking to us, which are not shown in the results.

What can I do to amend this situation?

Greetings,
Mona

AccuraCast
05-31-2005, 09:46 PM
When I ran the links count on your domain it popped up with no backlinks count. Is Google.de updating backlinks or is the Google English data centre muddying your numbers, or is there some much greater problem with your website that you need to tackle asap? :eek:

TWO
06-01-2005, 03:58 AM
Today the backlinks on google.de were up to 87 again. I really don't understand this. Our google traffic is still at an alltime low, though.

I suspected the pages we optimized for Google with IBP to be the reason for this drop, but it can't be, since they are the ones consistently in good ranking positions on google.de. They have not dropped at all.

What else can there be?

AccuraCast
06-01-2005, 05:48 AM
The current backlinks yo-yo'ing might have little to do with reduced site visitors at present. The reduced site visitors might be due to the drop in ranking on some keywords you mentioned earlier, or even due to seasonality (exam season at present? .. just wondering).

You could continue improving your optimisation - there is definite room for improvement - and continue strategic link building. If you don't want to wait for result, you should try AdWords.

TWO
06-01-2005, 05:55 AM
Thanks, AccuraCast, for the evaluation of our website.

You could continue improving your optimisation - there is definite room for improvement

What would you recommend?