Adsense Formula for Sucess?

[Relevancy]

I have been reading about how many impressions it takes and how many page visites you need and so on. I was wondering if anyone knows a round about formula for sucess?

How many imporessions a day + average cpc range + page visits = $100 a day?

[Nacho]

If you're looking for the Adsense formula, I suggest this thread which will point you to a paper that discusses "AdWords and Generalized On-line Matching":

http://forums.searchenginewatch.com/showthread.php?t=5754

[Relevancy]

Interesting and thanks, but I am just looking for people to let me know their thoughts on how many impressions it takes at what average cpc and about how many daily page visits to make about $100 a day off adsense. Little easier then that physics term paper. While I am great at marketing and site understanding I am not the best at reading things that have math in it. :)

What I am looking for is something like this 7000 impressions at $0.50 a click with 300 page visits a day will bring $100 a day

[Jenstar]

Unfortunately, there is no magic forumla, because there are so many variables that can affect it.

One site with 1000 impressions might make $250 while another site with 1000 might be lucky to make $25.

What things affect how much you make?

ad unit placement
Ad units per page (more ad units does not neccessarily equal more money)
Ad color & style
Ad unit size
Advertiser budgets for the day
Source of traffic
Smart pricing
Targeting (and PSA issues)
And some other things I'm probably forgetting off the top of my head ;)


Once you have an average CTR and EPC, then you can begin to look at what you would need your impressions to be if you want to make a certain dollar amount per day. But unfortunately there is no magic formula that will work from one publisher to the next... or even one site to the next.

[Relevancy]

Thanks Jenstar

I know there is some many factors involved but what I was wondering is a personal guess from people to see where the average lies for say a keyword themed site that revolves around terms that pay out .50 cents a click. I know I can look at my sites and determine the average cost per click I am getting for my sites, so what I wanted to know is how many impressions and visits does it take to make $100 a day for your click cost range.

Is this a lost casue?

[Jenstar]

In very simple terms, look at your impressions and total daily aggregate earnings.

Let's use a random impressions and daily earnings estimate.
10,000 impressions = $300 daily earnings.

So, in theory, if you bump up your impressions to 20,000 with the same mix of source traffic you are currently receiving, you could expect to make $600 per day.

how many impressions and visits does it take to make $100 a day for your click cost range

In the grand scheme of things, impressions are really irrelevant if you don't know the CTR. Even with a static number of .50 cents earnings per click, someone with a higher CTR can make *more* money than someone with three times as many impressions but a lower CTR.

[mhhfive]

you might try looking up some numbers from admoolah.com ..? But that is just some random collection of data. However, the more ppl who enter data -- the more accurate it might become....