AdSense revenues: What's the minimum number of visits. . .

[mannersg]

to make them worthwhile?
My site has been getting about 700-800 page loads a day; it has about 280 or so pages. Very few, I know. In fact, AdSense revenue has been embarrassingly low.
How many visitors should a site get in order to make it *really* worth having AdSense on a page?
And is there anything one can do to make the AdSense ads more relevant?
Anyone know?
Any assistance will be much appreciated.
Luigi
_________________
Alternative Film Guide
www.altfg.com

[nesalc]

How many visitors should a site get in order to make it *really* worth having AdSense on a page?


Well it depends on a lot of things I guess.

1) How much $$$ is "*really* worth" to you?

2) Looking at number of visitors only isn't much useful, but number of visitors and adsense conversion rate is interesting.
I have sites which 0.5% conversion rate and others with up 10% conversion rate.
Depends on many things, page design, relevant ads, ad placement, type of page (a forum has low conversion <- same people check the same page many times).


And is there anything one can do to make the AdSense ads more relevant?


From my experience.
Check your contents (text) if you don't find the ads relevant.
But ofcourse there can be problems with certain words, e.g. malibu, having a site about malibu the car, could give you ads with malibu rum and malibu the city in california.

/nesalc

[I, Brian]

to make them worthwhile?
My site has been getting about 700-800 page loads a day; it has about 280 or so pages. Very few, I know. In fact, AdSense revenue has been embarrassingly low.
How many visitors should a site get in order to make it *really* worth having AdSense on a page?
And is there anything one can do to make the AdSense ads more relevant?
Anyone know?
Any assistance will be much appreciated.
Luigi

IMO, AdSense simply will not offer serious income unless your website is already a serious potential earner in the first place.

For small websites, it's often going to be little more than a way to try and cover basic web hosting costs, where it can be very useful for budget webmasters.

AdSense shows greater income potential on high traffic websites, but a key factor is what sort of industry that website is focussed upon - for example, a high traffic finance site will almost certainly pay more than a high traffic historical reference site.

As to whether AdSense is worth it or not - the question is, can you successfully cover your costs/monetise your site, by any other advertising method? Chances are that you may not be able to.

The power of AdSense is simply that it is a very accessible way to generate basic advertising revenue, and especially without having to plaster a site with affiliate banners.

Don't feel too intimidated by people boasting of high AdSense revenues either - it's profit that matters, and some high revenue AdSense earners are certainly not profitble - but as before, AdSense provides an accessible way to at least recover some operational costs.