denemante
04-19-2005, 11:49 PM
Hello,
General question (the real names/industry has been changed):
Assume we sell event tickets. The keyword we'd ultimately want to go after is "tickets". However, we also would want to rank high for "sports tickets" and "concert tickets".
Assume the name of the <fake> company is Example. So we reserve www.example.com. But that name will do nothing to help out rankings.
So we reserve www.example-concert-sports-tickets.com. That would be our main domain and working site, associated with the hosting. That's the site we'd optimize, and the site SEs would spider.
We'd simply have www.example.com forward to the long URL above. Now, we can let the long URL help with our rankings, and the short one could be used on marketing materials and advertisements, etc.
If anyone recalled the name of our company from a past visit, they could also just type in www.example.com. In reality, the user would never have to type in (or remember) the long URL. They'd either find us on the SEs, or see the short URL in an ad.
Does anyone see any pitfalls to doing this? Perhaps since "example" is in both URLs, Google might think something funny is going on (even though it isn't)?
Any advice is appreciated.
General question (the real names/industry has been changed):
Assume we sell event tickets. The keyword we'd ultimately want to go after is "tickets". However, we also would want to rank high for "sports tickets" and "concert tickets".
Assume the name of the <fake> company is Example. So we reserve www.example.com. But that name will do nothing to help out rankings.
So we reserve www.example-concert-sports-tickets.com. That would be our main domain and working site, associated with the hosting. That's the site we'd optimize, and the site SEs would spider.
We'd simply have www.example.com forward to the long URL above. Now, we can let the long URL help with our rankings, and the short one could be used on marketing materials and advertisements, etc.
If anyone recalled the name of our company from a past visit, they could also just type in www.example.com. In reality, the user would never have to type in (or remember) the long URL. They'd either find us on the SEs, or see the short URL in an ad.
Does anyone see any pitfalls to doing this? Perhaps since "example" is in both URLs, Google might think something funny is going on (even though it isn't)?
Any advice is appreciated.