Visits vs. Unique Users

[Randolph]

Here is a very general question:

We are currently unable to track unique users due to a couple of different issues. I'm currently working on a way to get that set up, but in the mean time, does anyone know of a good rule of thumb when estimating unique users from your visitors.

I was thinking of dividing by about 5 (our site has pretty regular visitors), but I have nothing to back it up. Anyone have an industry standard?

I'd like to know the total number of "visits" to the Internet daily comparied to the number of visitors.

[Randolph]

oh, the fun of "just knowing"....

so, I went to ranking.com to see if they had some info.

found the top 50 list, took a sample of 10 (5 above and 5 below our number of daily visits), divided by the visits by #unique users...viola! 5.09

that felt good..despite the fact that it's probably not relevant, at least i have a number to use in my reports.