msgraph
03-24-2005, 10:36 AM
Daniel Egnor, who won the 2002 Google Programming Contest, is listed on the following patent filed by Google. Daniel's winning contest submission pertained to geographic search and more information can be found here (http://www.google.com/programming-contest/winner.html) on Google
Methods and systems for improving a search ranking using location awareness (http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=20050065916&OS=20050065916&RS=20050065916)
Abstract:
Systems and methods improve search rankings for a search query by using location data associated with queries and documents related to the search query. In one aspect, a search query is received, a location score is determined, a topical score is determined, and an ordering of documents related to the search query is determined based, at least in part, on the location score and the topical score.
Not only does the patent refer to localized search engine results but also to the serving of relevant advertisements.
Furthermore, the implementations described herein have been described in the context of an internet search engine returning more relevant search results to a user search query. However, it will be recognized that systems and methods consistent with the principles of the present invention are also applicable to determining and serving more relevant advertisements by taking into account geographic location. Such advertisements may be of many forms and types, and may be ordered in various manners, as disclosed, for example, in U.S. patent application Ser. No. 10/445,376, entitled "SCORING, MODIFYING SCORES OF, AND/OR FILTERING ADVERTISEMENTS USING ADVERTISER INFORMATION," filed on May 23, 2003, the disclosure of which is hereby incorporated by reference.
Methods and systems for improving a search ranking using location awareness (http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=20050065916&OS=20050065916&RS=20050065916)
Abstract:
Systems and methods improve search rankings for a search query by using location data associated with queries and documents related to the search query. In one aspect, a search query is received, a location score is determined, a topical score is determined, and an ordering of documents related to the search query is determined based, at least in part, on the location score and the topical score.
Not only does the patent refer to localized search engine results but also to the serving of relevant advertisements.
Furthermore, the implementations described herein have been described in the context of an internet search engine returning more relevant search results to a user search query. However, it will be recognized that systems and methods consistent with the principles of the present invention are also applicable to determining and serving more relevant advertisements by taking into account geographic location. Such advertisements may be of many forms and types, and may be ordered in various manners, as disclosed, for example, in U.S. patent application Ser. No. 10/445,376, entitled "SCORING, MODIFYING SCORES OF, AND/OR FILTERING ADVERTISEMENTS USING ADVERTISER INFORMATION," filed on May 23, 2003, the disclosure of which is hereby incorporated by reference.