Keyword Placement Question

[ptmagnolia82]

We have recently redesigned our company's website and are noticing some strange results on Google. Our website in general ranks remarkably well for all of our keywords except our most important phrase. Our homepage has been optmized around it and what's suprising is that it is nowhere to be found in the rankings.

For 90% of our keywords and phrases we are on the first page of Google. Our index page is not banned. The main keyphrase is competitive, but seeing our competition and knowing our performance with other keywords, we should atleast be listed for it (even if it is #999). My question then, is there some sort of limit on specific keyword density with Google, or can a site be banned for a single keyphrase?

We have tried to use the keyword as much as possible on the homepage, but in a natural way. Unfortunately I can't release any specific information about our site or company, but if anyone has resources regarding rules for keyword placement (i.e. frequency in title tags, content, generallly throughout the page) I would greatly appreciate it.

Thank you!

[Grumpus]

Yes. There's a distinct possibility that you've overoptimized for that phrase - so when that phrase gets searched for, your page isn't considered relevant.

There are plenty of other things that could be wrong, though, too. So, just because it is possible to over optimize for a certain phrase, that might not be the real culprit. You'd be surprised how often first guesses as to why something isn't working are way off the mark.

G.

[jan]

G. does not like kw density higher than just a few %.

[AussieWebmaster]

How is your anchor text? POinting to homepage for that term?

[ptmagnolia82]

The anchor text for the home page on the rest of the site is simply "Home." We have a page soley about the keyword as well, and the keyword is in the anchor text for that page site wide.

[AussieWebmaster]

I love home links... how about at least having url home