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View Full Version : Are my ROI sums correct ??

rjay
03-18-2005, 06:29 PM
I installed an ROI/click tracking script recently and I've been looking at the sums. Unless I'm mistaken, they don't add up !

For example, it reports 2449 clicks, 13 actual sales. The CTS is reported as 26.9% !!! That's impossible isn't it ?? Isn't it more like 0.6% ?? The problems seems to be that one click resulted in two sales so it shows as a 200% CTS for that keyword.

What actually is the sum that I use to calculated the CTS when I have 2449 clicks and 13 sales ??

Am I looking at this completely wrong ?? Is it normal to have CTS of greater than 100% which therefore skews the total CTS of all keywords ?? Or is the script wrong ?

Is there an online calculator I can use to double-check these sums ??
AussieWebmaster
03-24-2005, 04:00 AM
If CTS is Clicks to Sale ratio then yes wrong... have you checked to see that your code is placed right... maybe you have the conversion code on extra pages and it is counting higher for the rate while actual sales are posted straight and not used in calculation... what program are you using.
rjay
03-24-2005, 06:50 AM
Thanks for the reply. I've checked and the code seems to be fine.

Presumably what is skewing statistics is that somebody may click through a PPC ad only once but then place multiple orders at different times into the future. Even in those circumstances the CTS (clicks to sales) should never exceed 200%, correct ?

The program is Adtrackz.
AussieWebmaster
03-25-2005, 01:17 PM
email me the web address and I will have a look at this over the weekend.
AussieWebmaster
03-25-2005, 11:49 PM
I checked things out... seems you had one visitor that made 2 purchases... may want to double check to see if he possibly clicked the button twice... but apart from that it can happen... and for each there after adds another 100% 1 click gets 3 sales would be 300%
rjay
03-26-2005, 01:57 PM
So would you describe it as a bug ?? To me, it seems impossible that CTS could be more than 100% as it really skews your bottom line stats ....
AussieWebmaster
03-26-2005, 03:09 PM
So would you describe it as a bug ?? To me, it seems impossible that CTS could be more than 100% as it really skews your bottom line stats ....
Aggregate numbers really don't work here... use them for total sales and total ad spend etc. but for that CTS it is not appropriate.