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View Full Version : keyphrase appearance and its makeup : integration


newreality
07-03-2004, 12:32 AM
I have a question mainly about how the keyphrase integrates with the whole picture.

First -- is there a minimum # of pages the keyphrase must appear on for the site to become relevantly indexed? (2,3,4. etc) One doesn't do the trick.

Two -- I operate a site about jobs, a parallel URL might be "acme-jobs.com"
Given such a combination, how does the second term play, in relation to the first? Since second terms generally seem to form the basic linguistic outlay... Anyway, I'm trying to determine how the results for the URL are based on the first term/specifier "acme" in this case -- if a searcher keys in "healthcare jobs" for example. Across the board is the first term absolutely crucial?
(you see I chose to brand the first component while keeping " jobs." Also, the url is hyphenated.)

Three -- Same question for anchor tags, the actual link text. While I know ideally these should be varied, does the googlebot know to pick-up the term "jobs" without the "acme"/healthcare preceeding occurance?"
In this case, "healthcare" appears throughout the site though not in the URL.


I expect as semantics advance, the major engines will tend to overlook the availability of the keyphrases as they appear with main URL, right or wrong.
An overall evaluation will have to take over.

seobook
07-03-2004, 04:49 AM
First -- is there a minimum # of pages the keyphrase must appear on for the site to become relevantly indexed? (2,3,4. etc) One doesn't do the trick.
generally I would say one, but if you have enough links you may not even need that.

Two -- I operate a site about jobs, a parallel URL might be "acme-jobs.com" Given such a combination, how does the second term play, in relation to the first? Since second terms generally seem to form the basic linguistic outlay... Anyway, I'm trying to determine how the results for the URL are based on the first term/specifier "acme" in this case -- if a searcher keys in "healthcare jobs" for example. Across the board is the first term absolutely crucial?
(you see I chose to brand the first component while keeping " jobs." Also, the url is hyphenated.)
a hyphenated domain may make a small improvement in relevancy, but will not matter a ton in competitive markets.

using a keyword rich domain as your primary domain will make it easier to get links with those words in the link text (and thus make it easier to rank well).

Three -- Same question for anchor tags, the actual link text. While I know ideally these should be varied, does the googlebot know to pick-up the term "jobs" without the "acme"/healthcare preceeding occurance?"
In this case, "healthcare" appears throughout the site though not in the URL.
any word in a link gets partial credit for that link for improving the relevancy of the page it is linking to for that specific term. it also will help more and more with similar words as semantics play a larger role in relevancy.

Marcia
07-08-2004, 02:34 PM
When you look at a site, in addition to the global navigation, in your mind's eye strip away the templated, global portions of pages and take a look at the main body content that remains.

Three -- Same question for anchor tags, the actual link text. While I know ideally these should be varied, does the googlebot know to pick-up the term "jobs" without the "acme"/healthcare preceeding occurance?"
In this case, "healthcare" appears throughout the site though not in the URL.

I'm not clear on exactly what you mean by "without the preceding occurence" but though the term doesn't necessarily have to appear in the URL, it should show up in hyperlink(s) between pages, within the main body page content for those pages exclusive of the global portion, and something in the page titles using the words, though not necessarily the whole phrase, substantiating the relevancy. If it can be connected by links going as far as two hops back it's even better, and again it doesn't have to include the entire phrase.