03-13-2005, 10:03 PM
Can anyone tell me the difference between CTR (Click Throught Rate) and CCR (Click Conversion Rate)? I am confused. Thanks
03-13-2005, 11:01 PM
Click-through rate refers to the number of clicks to your site relative to the number of ad impressions shown. For example, if your ad was displayed 1,000 times and 100 people clicked-through to your site, your CTR would be 10%
Click-conversion rate refers to the number of people who take a desired action (e.g. make a purchase, submit an email address, download a whitepaper, etc) once they're at your site.
So, if 2 of the 100 visitors in the example above made a purchase when they visited your site, your conversion rate would be 2%.