srchcnsltntCA
03-03-2005, 11:50 PM
Is there a "best of" list of automated bid management and campaign analytics technology providers? I'm looking for a list of 4 or 5 best-of-breed technology providers for optimizing clients' campaigns. Several companies that I've talked with provide full service campaign management, but I'm just looking to license technology; don't need to outsource the management/analysis part.
I've talked with a couple different firms, including Performics, that seem to only be able to optimize to a single conversion type, whereas we track and optimize campaigns to include up to a dozen different shopping activities.
Sure would appreciate your help! thanks!
I've talked with a couple different firms, including Performics, that seem to only be able to optimize to a single conversion type, whereas we track and optimize campaigns to include up to a dozen different shopping activities.
Sure would appreciate your help! thanks!