[Do] Generic Search Terms Drive Most Buying?

[mirpo]

Dear All,

I wonder if you have already discussed the findings of a research done by comScore and sponsored by Overture as I would not like to waste your energy and mine on the topic already covered...

Let me know if the ClickZ article Generic Search Terms Drive Most Buying
http://www.clickz.com/news/article.php/3447431

has been already discussed...

Otherwise I would like to express my opinion about the findings presented in the study and the article...

cheers,

mirpo aka Mirek

[seomike]

http://www.seo-max.com/images/critical-mass-pyramid.jpg

:)

[mirpo]

Could you specify what in particular you mean by highest return on SEO investment? ROI?

Additionally it's quite different in case of PPC [Pay Per Click] SEM campaigns I belive.

And in my opinion it would be very difficult [if not almost impossible] to get very high position ethically on generic search terms for SEO [ here I am referring to electronics category in the UK].

How do you find this, huh? ;-)

[GOTseo]

That is great illustration mike.

There was a study on conversion rates for electronics, I think it was something along the line of 92% of conversion occur in store for electronics. Meaning the web is a great source for research and finding a person that sells it in the area.


Many people think being ranked for a key term will increase sales, but it’s not always the case. (Local search is someting you may want to look into)

[mirpo]

There was a study on conversion rates for electronics, I think it was something along the line of 92% of conversion occur in store for electronics. Meaning the web is a great source for research and finding a person that sells it in the area.



Could you be more specific - any links or details to the study?

I partly agree - many people would still search on the Net and buy in the shop.

Though I used to work for a small online retailer of electronics based in London, UK we were able to turn over yearly about £5M of online sales + some xtra in the shop.
Without any brand and reasonable marketing budget - just through comparison shops and recommendations of course.

And at least in the UK online retailing is developing dynamically - last Xmas many Brits preferred to shop gifts online instead of crowded high street shops.

[GOTseo]

PM me, I will try to find that case study for you.

[FeldBum]

http://www.seo-max.com/images/critical-mass-pyramid.jpg

:)

Alternatively, this:


http://www.georgewblog.com/funnel.jpg

[mirpo]

I believe this research

http://www.doubleclick.com/us/knowledge_central/documents/research/searchpurchase_0502.pdf

provides much more relevant data and conclusions!

It just proves my own belief that Generic Search Terms DO NOT Drive Sales!