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View Full Version : Referal period--conversions with Overture?


Heidi9771
02-23-2005, 10:39 AM
We are tracking conversions on our campaign, and have the code on our thank you page once a customer checks out.

In my overture account, the conversions that Overture shows do not match up with the conversion tracking URLS in our store logs.

Sometimes the conversions that Overture shows have no visits associated with teh keyword, but impressions.

We were wondering what if any, the referal period within the resporting was after someone clicks and doesn't buy? How many days? In other words, if someone clicks on an ad, doesn't buy, and then comes back through the store front and buys something, will the conversion be attributed to an ad they clicked on in the past (but didn't buy anything?)


We are seeing many conversions in the Overture account that simply don't match up in our logs.

Thanks,
Heidi

nemnem
02-24-2005, 01:49 PM
the referral period is 30 days

Heidi9771
02-24-2005, 01:54 PM
Thanks nemnem!