xan
02-17-2005, 09:46 AM
I thougth you guys would be interested in this article I came accross:
CRM news (http://www.crmbuyer.com/story/Gunning-for-Google-40318.html)
Summary by "the target":
* One specific optimization tactic that works well on MSN Search is known as Google bombing.
* With this tactic, if you can get sites that are considered important to link to a particular page with specific link text, that page can do well in MSN Search even if the words used in the link text don't appear anywhere on the page itself.
* Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working on its own search technology to replace Yahoo's Inktomi (Nasdaq: INKT) engine, which had been powering MSN Search.
* MSN Search currently has a 15 percent share of the search engine market, which will probably grow over time as Microsoft leverages its installed base of Windows users, embedding MSN Search into users' desktop in a new edition of Windows codenamed Longhorn.
* What's more, MSN Search is already in beta for integration into MSN Messenger, its instant messaging application.
* The tried-and-true optimization tactics appear to work quite well.
* The text within your page title is given more weight by the search engines than any other text on the page; keywords at the beginning of the title tag are given the most weight.
* "Link popularity" -- the number of links that point to your site -- is a key criterion that search engines use for ranking pages, but with an important twist: There's a weighting factor placed on each link to take into account the importance of the page linking to you.
* From a search user's perspective, the query syntax and advanced search operators of MSN Search work as one would expect.
* For instance, you wrap an exact phrase within quotes, just as you would on Google or Yahoo.
It fits with what myself and others were saying: keep it clean!
(There's a weighting factor placed on each link to take into account the importance of the page linking to you. - - Woohoo, how revolutionary.)
CRM news (http://www.crmbuyer.com/story/Gunning-for-Google-40318.html)
Summary by "the target":
* One specific optimization tactic that works well on MSN Search is known as Google bombing.
* With this tactic, if you can get sites that are considered important to link to a particular page with specific link text, that page can do well in MSN Search even if the words used in the link text don't appear anywhere on the page itself.
* Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working on its own search technology to replace Yahoo's Inktomi (Nasdaq: INKT) engine, which had been powering MSN Search.
* MSN Search currently has a 15 percent share of the search engine market, which will probably grow over time as Microsoft leverages its installed base of Windows users, embedding MSN Search into users' desktop in a new edition of Windows codenamed Longhorn.
* What's more, MSN Search is already in beta for integration into MSN Messenger, its instant messaging application.
* The tried-and-true optimization tactics appear to work quite well.
* The text within your page title is given more weight by the search engines than any other text on the page; keywords at the beginning of the title tag are given the most weight.
* "Link popularity" -- the number of links that point to your site -- is a key criterion that search engines use for ranking pages, but with an important twist: There's a weighting factor placed on each link to take into account the importance of the page linking to you.
* From a search user's perspective, the query syntax and advanced search operators of MSN Search work as one would expect.
* For instance, you wrap an exact phrase within quotes, just as you would on Google or Yahoo.
It fits with what myself and others were saying: keep it clean!
(There's a weighting factor placed on each link to take into account the importance of the page linking to you. - - Woohoo, how revolutionary.)