Will Search Engine MARKETING replace Search Engine OPTIMIZATION

[! !]

Complex "spamming" leading to abrupt, constant, vacillating Algorithmic Changes...

Varied S.E. Algorithms that seem to oppose or conflict with one another...

The changes in Partnerships , and ownerships that abuptly change Relevancy SERPs...

P.P.C. appearing before Natural / Organic SERPs - sometimes in such mass
that the SERPs are decimated...

Large Companies - combining - with tremendous Advertising Bugets - that can instantly "buy" top Keyword Listings - and may only really need their Dynamic Pages "optimized"...

:confused: Will SEOs oneday just Migrate to SEM? :confused:

[David Wallace]

First of all !! would you please stop placing font tags in your posts? In case you haven't noticed, that function - changing size, type and color of text - has been disabled in this forum.

Secondly to answer your question in simple - No. In fact I am seeing a lot of customers that do a lot a PPC start to put on the brakes and try to discover ways to get better placement in the organic SERPs. As long as search engines continue to provide editorial, organic results, there will be a need for SEO.

[seobook]

sharing free information is at the core of how and why the web was designed. that concept will never evolve into paid marketing only. hopefully not in my lifetime at least... :)

[Mikkel deMib Svendsen]

I very much agree, seobook!

As we have seen over the years more and more of the actual click throughs comes from some kind of commercial listings or inclusion but I am also pretty sure a decent part is going to be editorial forever. Would you read a daily newspaper that only had content from advertisers? I would not, but I do not mind (some) of the advertising in it. I think the same will go for search engines.

Organic SEO will survive just like good PR does.

[Anthony Parsons]

Will SEOs oneday just Migrate to SEM?

I do both anyway, just like most others. What is SEO? What is SEM? If you obtain natural rankings and also offer PPC, wouldn't that make you an SEM? As soon as you talk about ranking a website in the engines, then implement strategies on the website to help convert the visitors into sales, isn't that SEM?

So, achieving the rankings is really SEO, converting the visitors could technically be classed as SEM, which most of us do. So that would make us SEOM's?

He he he he...

[rustybrick]

I think there will always be pure SEOs and pure PPC management companies.

There will also be SEM companies that do it all.

Then you have Web service companies that to SEM, Site Design and Application Development.

[James Colborn]

I personally belive you've got to look at SEM and SEO strategically and ask yourself the question 'what do I want from search?'

SEO is a tactic, it's a mechanism to get better listed within the search engines and to increase your visiblity and traffic. SEM is a mechanism for purchasing traffic to increase visibility under relevant terms. But it costs money no matter what... From SEO agency to doing internally to buying clicks it all incurs a resource of some type or other.

In my humble opinion it doesn't matter which you use, if you see them separately, as they are both vehicles to acheive an objective. Isolate that objective through search and then determine which mechanism is best to use SEM, SEO or how I like to look at it Organic, Paid Inclusion or Paid Placement.

End.

[donut]

Newspapers still have editorial content (that often discusses commercial interests) supported by advertising.

Television still has free programs supported by advertising, even though pay TV is available.

I see paid and editorial continuing to live together, not one edging out the other.

[! !]

* * * ePromotion * * *




~~~~~~~~~~~~~~



Not knowing if We - or others at the same time came up with the now-classic phrase
Search Engine Optimization
http://forums.searchenginewatch.com/forum/showthread.php?t=78


Here is a proposal to establish a universal term that will reflect the new competative trend in Advertising over the Internet

ePromotion

The intense competition to publicize products and services, along with popularity of MICRO-sites to enhance hard-copy or traditional Media advertising campaigns...

coupled with the universality and EVOLUTION of the Internet as a instant gratication information source...

added to that - the extreme evolution of technology used to retrieve and display information at blink-of-an-eye speed....

along with the probable CONSOLIDATION OF SEO & SEM firms into giant affluent Advertising agencies...

Will prompt an entire promotion package called ePromotion.


~~~~~~~~~~~~~~~~~~~~~~

As it stands now-

INTERNET MARKETING | SEARCH ENGINE OPTIMIZATION
are two catagories with a mutual gray area

WEB SITE (WEBSITE) PROMOTION does not include Online Yellow page advertising for Businesses that are not promoting Web sites - but promoting a location eg. the Google and Yahoo Local listings that come up BEFORE the SERPs - or some online Yellow Pages

SEARCH ENGINE MARKETING & E-Mail (EMAIL) MARKETING comes under Internet Marketing but Not necessarity Search Engine Optimization, and not necessarily Web site Promotion.

The increasing Hi-Tech of Search Engines in a quest for Extreme Relevancy -along with increasing costs involved in major SEO / SEM campaigns will justifly tradional Large Successful Advertising Agencies incorporating successful SEO/SEM companies as part of their corporation - as opposed to outsourcing.


Future Clients will find that Traditional Media Advertising - Hard Copy Advertising will be extremely , scientifically - fine-tuned even more-so than the present.

That will remain Traditional Promotion.

The ePromotion departments will find it necessary to incorporate ALL of the above "programs" into Virtual Marketing initiatives.

It will also bring about evolved techologies - that will only be affordable initially by the very affluent Ad Agencies - thus prompting the trend to be an ALL-IN-ONE Source for a company's publicity initiatives

ePromotion will incorporate Public Relations, adding even more impact to a complete, highly competative and hi-tech solution for Large companies - that will eventually dwindle down to the norms for SMBs.
__________________________________________________ ________


related topics that this topic evolved from...

http://forums.searchenginewatch.com/forum/showthread.php?t=465

http://forums.searchenginewatch.com/forum/showthread.php?t=364

http://forums.searchenginewatch.com/forum/showthread.php?t=418

http://forums.searchenginewatch.com/forum/showthread.php?t=99





(boy oh boy - how effective this would have been fully formated)

[NFFC]

>boy oh boy - how effective this would have been fully formated

I was just thinking that.

[seobook]

>boy oh boy - how effective this would have been fully formated

I was just thinking that.

:) that was the best post I have read all day

[! !]

In the case of G:confused::rolleyes:le's recent algorithmic change - that heavily prioritizes hyperlinked keywords in backwards link ( presumably to alleviate spam ) larger orgainiztions are more than ever being represented on the beginning SERPs.


For some searches this is disadvantageous - depending on the query being performed it seems that the Pay Per Clicks are now more relevant and more efficient than surfing through the Organic SERPs

Occassionally - you can have an entire first page full of results that are not relevant to what you many be looking for - but find all the PPC's relevant!

For some queries - information sites sponsored by large companies of government agencies - are consuming the first pages - those are the times that one might be searching for a service or product - (they seem more likely to buy PPCs)

This is also the case on Overture related partners - to some extent.

[seo]

http://blog.searchenginewatch.com/blog/050614-152155

Did the machine take into account:

Actually crafting the advertising copy you want to test?

The idea you might be after brand lift, rather than conversions?

The general accessibility of your site for free listings?

The need to generate good PR in search results or counter-act bad results?

The increasingly diverse types of listings you may wish to have: local ads, local organic, shopping ads, shopping organic, map listings, video ads, video organic and so on?

[mtweed]

The way the SE's operate naturally have spawned competing techniques, technologies, etc. How ever you label it, it just depends on your approach.

[St0n3y]

that concept will never evolve into paid marketing only.

SEO, if someone pays a firm to handle it, IS paid marketing. Just because natural rankings don't cost anything doesn't mean they are free. ;)

As to the overall questions, SEO will always be around as long as natural results will be around. I view SEO as a subset of SEM, however in the long term I think SEM is too shortsighted. I think the whole industry will turn into "online marketing" or "web marketing" or "eMarketing". This can, ans should, include web design, programming, optimization, PPC and the like. There will always be specialized firms but by and large, rankings and traffic or a "good site" means little if there are no conversions... and that is the job of marketers.

[krisval]

sharing free information is at the core of how and why the web was designed. that concept will never evolve into paid marketing only. hopefully not in my lifetime at least

Some of you SEO professionals aren't going to like what I have to say, but here goes.

It already is almost all paid results. For commercial keywords, you will be hard pressed to find a site that has not been optimized either internally or by an SEO firm. I know there are some, but you have to admit for most terms, the sites are SEO'd.

The cost may be inderect in terms of time spent by a publisher like myself or directly by hiring an SEO firm, submitting to directories, and buying text links. I hate to say this, but in some cases, my ROI is much better for PPC than organic serps. In a couple of cases, I spent a lot of time (I'll call that opportunity cost ) and a lot of money in text link ads to get a top 5 slot for some very competitive and high traffic keywords. When I looked at the amount of money that I spent, it was more expensive than just buying the traffic.

I do still SEO my sites, but I take more time in the beginning trying to decide if I SEO or SEM for better ROI.