clarkmurray
06-29-2004, 07:11 PM
Can anyone point me to specific studies of the relative click-through rates for sponsored vs. organic search results? I asked this question on another forum recently and received a couple of vague references to Jupiter Research and MarketSherpa plus a lot of opinions that organic was better. Opinions are interesting, but facts are more convincing. TIA.
seobook
06-30-2004, 08:18 AM
I do not have the studies themselves, but from the March 2004 SES conference
Total Search vs Commercial Search
Most search querries are not commercial in nature. To get an accurate indication of organic vs ad usage these non commercial searches are not counted. A recent Piper Jaffray report stated that 35% of search is commercial in nature.
Commercial Search Purchase Breakdown
Yesterday Niki Scevak of Jupiter Research stated yesterday that 5 out of 6 commercial search purchases originate from natural unpaid organic search results.
(from March 2, 2004 on my blog)