Who Clicks Where?

[eurotrash]

Does anyone know if there are figs anywhere that tell how many click on serps in position 1 compared to postion 2 etc etc etc.

I know there are figs on whether a user clicks on organic v. advertising but can't find any for percentages of where someone clicks purely on the organic serps.

[jtnt]

While it does not have specifics on 1 vs 2 vs 3, etc. there was recently an article in Wired about this:

Ranking in the second or third page (ranking 11-30) can push your traffic up
five to nine times what it was before you cracked the top 30. Breaking into
the top ten can triple those numbers in the first month and then double
again. (Doing the math: after three months, your traffic might be 30 times
what it was before you cracked the top 30.) Research showed a corresponding
increase in actual sales, as well.

http://www.wired.com/news/culture/0,1284,66485,00.html

[eurotrash]

Thanks for that info - it is certainly helpful.