Media Buys

[lots0]

Hello Everyone!

I was wondering what kind of pricing structure everyone is using for media buys?

For those of you that are getting media buys, how do you charge, CPA(Cost per Acquisition) , CPM(Cost Per Thousand), CPC (Cost per Click) or some other way?

I also realize that every business is different and pricing will vary widely between different business.

I know money is a personal thing, so don’t feel you have to give any details, just general ballpark info is all I am hoping to get. Maybe a good general discussion of this issue will benefit some.

For myself,
I tend to go with the CPA or the CPC, because of the measurable results, but I have heard some folks rave about how much money they are making using CPM, so I just don’t know.

I just wanted to get a general idea of how everyone else is dealing with this issue and I very tired of all these media buyers telling me I need to expect less revenue “cuz everyone else is getting less...”, even though my traffic and conversions are up.

Thanks for your time!

[AussieWebmaster]

Hello Everyone!

I was wondering what kind of pricing structure everyone is using for media buys?

For those of you that are getting media buys, how do you charge, CPA(Cost per Acquisition) , CPM(Cost Per Thousand), CPC (Cost per Click) or some other way?

I also realize that every business is different and pricing will vary widely between different business.

I know money is a personal thing, so don�t feel you have to give any details, just general ballpark info is all I am hoping to get. Maybe a good general discussion of this issue will benefit some.

For myself,
I tend to go with the CPA or the CPC, because of the measurable results, but I have heard some folks rave about how much money they are making using CPM, so I just don�t know.

I just wanted to get a general idea of how everyone else is dealing with this issue and I very tired of all these media buyers telling me I need to expect less revenue �cuz everyone else is getting less...�, even though my traffic and conversions are up.

Thanks for your time! To plan where you spend your money has to be determined by tracking... measuring ROI of all types of buys ultimately turns them all into a CPA model.