Nacho
06-26-2004, 03:34 PM
I’ve seen examples like this very often for a long time now:
http://www.ihispanic.com/sewf/yahoo-shopping1.gif
Where Yahoo! tries to increase the relevancy of their search by showing an image and pointing their users to their Shopping network. I think that’s a great idea, however, just recently I have started to notice the format shown above is dropped and replaced by showing “shopping.yahoo.com” results in the Sponsored section of the web matched results:
http://www.ihispanic.com/sewf/yahoo-shopping2.gif
What I don’t understand is, there is large conflict of interest existing in this type of Yahoo! strategy, where they are actually competing against both a long term customer of Yahoo! Stores (in our case) and also a long term customer of Overture. In fact, it’s a bit disappointing. I thought we are supposed to work together into bringing each other more business :confused:
I say, "if it ain't broken, don't fix it". The older strategy is not really creating any conflict. Keep in mind that when a user goes over to the Yahoo! Shopping network, participating merchants must now pay a PPC fee to have products enrolled according to the changes of their NEW program (https://productsubmit.adcentral.yahoo.com/sspi/us/index2).
Has anyone else seen the same? What do you think? Will this be part of Yahoo's long term strategy - to compete with their own customers? I'm hoping these are just some tests that will be dropped and not part of their long term plans.
http://www.ihispanic.com/sewf/yahoo-shopping1.gif
Where Yahoo! tries to increase the relevancy of their search by showing an image and pointing their users to their Shopping network. I think that’s a great idea, however, just recently I have started to notice the format shown above is dropped and replaced by showing “shopping.yahoo.com” results in the Sponsored section of the web matched results:
http://www.ihispanic.com/sewf/yahoo-shopping2.gif
What I don’t understand is, there is large conflict of interest existing in this type of Yahoo! strategy, where they are actually competing against both a long term customer of Yahoo! Stores (in our case) and also a long term customer of Overture. In fact, it’s a bit disappointing. I thought we are supposed to work together into bringing each other more business :confused:
I say, "if it ain't broken, don't fix it". The older strategy is not really creating any conflict. Keep in mind that when a user goes over to the Yahoo! Shopping network, participating merchants must now pay a PPC fee to have products enrolled according to the changes of their NEW program (https://productsubmit.adcentral.yahoo.com/sspi/us/index2).
Has anyone else seen the same? What do you think? Will this be part of Yahoo's long term strategy - to compete with their own customers? I'm hoping these are just some tests that will be dropped and not part of their long term plans.