Aggregating low impression keywords....

[Heidi9771]

I've been through the excercise of using the keyword suggestion tool. In addition to this, I am aggregating hundreds of keywords that are extremely specific to my product to gain volume and take advantage of these lower cost keywords...problem is...none of these keywords are getting impressions and my nearly all of them are being put on hold! Why is this?

And then--What are the implications on the integrity of your account by having many keywords on trial or on hold?

Any advice is appreciated!

[The Generator]

I envision a two step process:

Present (keywords status: disabled or worse): My advice is to raise your MAX bid, to change matching type if necessary even on a daily basis, and to constantly replace and test creatives until you see that your keywords are running.

Future (keyword status: normal or better): Note that you will want to keep an eye on your MAX bid after your keywords are up, otherwise you assume the risk of overbidding. At this point you can consider raising your daily spend limit, and try progressively lowering your bids in order to increase your coverage.

[Heidi9771]

Thanks. What is a good way to determine if you are over bidding?

[The Generator]

Well, that's a great question. It's as you well know very simple on other search engines. An indicator of overbidding on Adwords can first and foremost be that your Avg. Position is listed between 1.0 and 1.5.

If you had the opportunity of working with two sites & two adwords accounts at the same time for the same keyword, locating overbidding instances would be more simple. However, for the most part finding this out is done on an a posteriori rather than on an a priori basis: If you find that your rank is high and are uncomfortable with your bid, simply drop it and keep an eye on your position. If you find that your position hasn't changed, then you were probably overbidding.

In dropping your bid you also assume the risk of seeing your position drop dramatically, hence the need to keep a close eye on it.