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View Full Version : Marketing with the Grain in '05: Ad:Tech Study


andrewgoodman
01-11-2005, 10:48 PM
The second annual AD:TECH study (http://www.marketingsherpa.com/sample.cfm?contentID=2889) (questions asked of attendees of fall Ad:Tech, sent in Dec. 2004) offers a good sense of what marketers are finding on the ground, and what they're expecting for the new year.

The leading marketing method for online marketers -- 45% of respondents said it works "great" -- is emailing a house list. Hot on its heels, though, with 41%, is paid search.

All email didn't fare that well, of course. Emailing a rented list and email newsletter ads were right at the bottom, with only 12% and 13%, respectively, saying they work "great."

Marketers are all talking about, and budgeting for, the same things, it seems. Leading the way in the "will increase budget" category is complete website revamps, with 32% of respondents believing that their companies will get moving on long-overdue overhauls this year. 24% stated that search engine marketing was slated for a significant increase. 20% had something less drastic than massive site overhauls in mind -- they believed their companies would budget more for "custom landing pages" in '05.

projectphp
01-12-2005, 10:40 PM
Interesting, but nothing really surprising, except maybe the fact that 55% of people haven't developed very good 'Email house lists" :)

What a pity I can't get the names of the "...32% of respondents believing that their companies will get moving on long-overdue overhauls this year"!!!