View Full Version : How to estimate the daily expense of overture ads according to CPC
felixren
01-10-2005, 10:40 PM
Hi, everyone. Now I want to ask a question. Everyone knows that Google's AdWords has the function of estimating the ad's rating in search result and everyday expense according to the specified keyword. However, here I want to ask if overture can estimate any keyword's daily expense. Of course, the premise is that in the whole day, the ad will appear as long as we query at any time.
KeywordMonkey
01-11-2005, 05:22 AM
Let me get this right, you want to know how much an ad will cost per day for a list of keyword?
If you have an Overture account, this data is available as part of the process of adding listings online - you can get the data and not actually submit the listings. Data is for a month, so youc an divide by 30/31 to get an idea.
Of course, this is based on their historical data, and your keywords with well-writen, targeted ads may have higher CTRs than they have historically had - but you can cut and past the data (seaech volumes, current #1 bid) into Excel and then manipulate it yourself.
Oh - and Google added this very recently compared to Overture, who have had it for yonks.
hysteriaweb
01-11-2005, 05:33 AM
Let me get this right, you want to know how much an ad will cost per day for a list of keyword?
If you have an Overture account, this data is available as part of the process of adding listings online - you can get the data and not actually submit the listings. Data is for a month, so youc an divide by 30/31 to get an idea.
Of course, this is based on their historical data, and your keywords with well-writen, targeted ads may have higher CTRs than they have historically had - but you can cut and past the data (seaech volumes, current #1 bid) into Excel and then manipulate it yourself.
Oh - and Google added this very recently compared to Overture, who have had it for yonks.
I couldn't of answered it better myself! :)
felixren
01-11-2005, 07:59 PM
Thanks a lot, KeywordMonkey. I get it.
KeywordMonkey
01-12-2005, 05:49 AM
No problem - and welcoem to SEW, BTW.:)