Nacho
01-03-2005, 12:27 PM
Great move by Overture, looks like it's now ready to play in these markets. I am really glad to see this action by them:
Marketing Manager for it's Mexico and U.S. Hispanic markets (http://pljb6.rmx.scd.yahoo.com/pljb/global_jsp/applicant/DisplayJob/JobDetails.jsp?display=1&pljbHome=/yahoo/yahoo_jobs/applicant/index.jsp&id=1918)
The Marketing Manager for Mexico and U.S. Hispanic marke is responsible forleading the company's efforts in acquiring and developing advertisers for the Mexican and U.S. Hispanic markets, supporting the Sales Team and coordinating marketing aspects of new product launches.
This is a significant opportunity to drive multiple projects from start to completion as well as play a key role in Overture's expansion into Mexico and the US Hispanic Market.
Location: Pasadena, CA
Dual Reporting Relationship to: General Manager, Mexico & Sr. Director, Marketing (both in Pasadena)
Principal Responsibilities:
* Market Insight & Marketing Strategy: Develop a thorough understanding of the Mexican and US Hispanic markets for Overture's products and use that knowledge in defining and developing marketing strategies (customer acquisition, retention, cross-sell&) in order to successfully generate customers and revenue for the business.
* Marketing Program Development & Execution: Define and execute marketing programs and promotions to raise awareness of product solutions and meet advertiser acquisition goals for online sign-up and direct sales. Coordinate
with Overture's other advertising products to develop cross-sell and co-marketing programs. Define key success factors and performance metrics for marketing programs and analyze results accordingly. As market matures,
develop and execute advertiser growth and retention programs. Develop marketing material to support product launches.
* Market Segmentation & Messaging: Based on knowledge of Overture's customers and target market, work closely with Product Management and Sales on identifying key prospects and channels, market-specific value propositions, key messages, and account approach strategies.
* Market Localization: Pre-launch, ensure the localization of the website, external facing systems and communications material are adapted to a Spanish speaking audience and localized to the needs/specificities of the markets.
Review and provide adequate change/feedback.
Skills/Qualifications
* The Marketing Manager for Mexico and US Hispanic must have a proven track record in developing marketing and communications plans, executing marketing programs, and achieving aggressive business objectives. He/she will have a minimum of 6 years marketing experience with at least 3 years in online, advertising, technology or software marketing experience. The following criteria are most important:
* Bilingual in English and Spanish (fluency in Spanish, both written and spoken, is mandatory).
* Demonstrated success in formulating and executing marketing programs, including forecasting, strategies and tactics. Specific experience launching customer acquisition and development programs.
* Familiarity with Mexican/Hispanic markets strongly preferred
* Expertise working with internal and external sales organizations
* Experience working with creative groups including creative brief development, copy and creative review
* Proven analytical ability. Must be savvy and passionate about numbers, market indicators and metrics, and must have experience and analytical skills to translate hard data into strategic plans including analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition
and retention)
* Excellent oral and written communications, analytical, and problem-solving skills. Ability to make decisions in an ambiguous and fast-paced
environment, to communicate rationale, and to identify and learn from mistakes and make necessary mid-course adjustments
* Strong interpersonal skills with a focus on teamwork and ability to foster and manage relationships across multiple departments
* Extremely proactive with a strong bias for action.
Marketing Manager for it's Mexico and U.S. Hispanic markets (http://pljb6.rmx.scd.yahoo.com/pljb/global_jsp/applicant/DisplayJob/JobDetails.jsp?display=1&pljbHome=/yahoo/yahoo_jobs/applicant/index.jsp&id=1918)
The Marketing Manager for Mexico and U.S. Hispanic marke is responsible forleading the company's efforts in acquiring and developing advertisers for the Mexican and U.S. Hispanic markets, supporting the Sales Team and coordinating marketing aspects of new product launches.
This is a significant opportunity to drive multiple projects from start to completion as well as play a key role in Overture's expansion into Mexico and the US Hispanic Market.
Location: Pasadena, CA
Dual Reporting Relationship to: General Manager, Mexico & Sr. Director, Marketing (both in Pasadena)
Principal Responsibilities:
* Market Insight & Marketing Strategy: Develop a thorough understanding of the Mexican and US Hispanic markets for Overture's products and use that knowledge in defining and developing marketing strategies (customer acquisition, retention, cross-sell&) in order to successfully generate customers and revenue for the business.
* Marketing Program Development & Execution: Define and execute marketing programs and promotions to raise awareness of product solutions and meet advertiser acquisition goals for online sign-up and direct sales. Coordinate
with Overture's other advertising products to develop cross-sell and co-marketing programs. Define key success factors and performance metrics for marketing programs and analyze results accordingly. As market matures,
develop and execute advertiser growth and retention programs. Develop marketing material to support product launches.
* Market Segmentation & Messaging: Based on knowledge of Overture's customers and target market, work closely with Product Management and Sales on identifying key prospects and channels, market-specific value propositions, key messages, and account approach strategies.
* Market Localization: Pre-launch, ensure the localization of the website, external facing systems and communications material are adapted to a Spanish speaking audience and localized to the needs/specificities of the markets.
Review and provide adequate change/feedback.
Skills/Qualifications
* The Marketing Manager for Mexico and US Hispanic must have a proven track record in developing marketing and communications plans, executing marketing programs, and achieving aggressive business objectives. He/she will have a minimum of 6 years marketing experience with at least 3 years in online, advertising, technology or software marketing experience. The following criteria are most important:
* Bilingual in English and Spanish (fluency in Spanish, both written and spoken, is mandatory).
* Demonstrated success in formulating and executing marketing programs, including forecasting, strategies and tactics. Specific experience launching customer acquisition and development programs.
* Familiarity with Mexican/Hispanic markets strongly preferred
* Expertise working with internal and external sales organizations
* Experience working with creative groups including creative brief development, copy and creative review
* Proven analytical ability. Must be savvy and passionate about numbers, market indicators and metrics, and must have experience and analytical skills to translate hard data into strategic plans including analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition
and retention)
* Excellent oral and written communications, analytical, and problem-solving skills. Ability to make decisions in an ambiguous and fast-paced
environment, to communicate rationale, and to identify and learn from mistakes and make necessary mid-course adjustments
* Strong interpersonal skills with a focus on teamwork and ability to foster and manage relationships across multiple departments
* Extremely proactive with a strong bias for action.