Google Adwords and Pay Per Click Advertising Resources

[CharlesClift]

Could you tell me the most resourceful websites on the internet to learn the latest techniques and find the newest software programs for advertising using Google Adwords and Pay Per Click Search Engines? They could be Forums, Blogs, Marketing Sites, etc. Doesn't matter just looking for the facts and science of making money using these forms of advertising. Thanks

Charles Clift

[seomontreal]

I was really impressed with The Definitive Guide to AdWords by Perry Marshall. I found it easy to read and very methodological (is that a word? *grin*)

Andrew Goodman is renown for his book "Google AdWords Handbook: 21 Ways to Maximize Results" as well.

I have a colleague in this industry who preferred Andrew's book over Perry's - I think it depends on your learning style and what kind of writing styles you like. Perry Marshall also publishes a 5 day tutorial that you can receive by email.

[AdWordsRep]

CharlesClift, I suspect you already know about the first of the two resources below, but it seems as if very few folks have heard of the second. And while these are probably not exactly the resources that you're looking for, I'll bet someone reading will find them useful!

All of which is a long-winded way of saying don’t forget the resources available on the AdWords site itself. ;)

* Searchable AdWords FAQ: https://adwords.google.com/select/index.html

* AdWords Learning Center: http://www.google.com/adwords/learningcenter/

The Learning Center is a collection of more than 25 (free) multimedia lessons covering topics ranging from an Introduction to AdWords to Advanced ROI and Advanced Optimization.

AWR

[jogrady]

I was really impressed with The Definitive Guide to AdWords by Perry Marshall. I found it easy to read and very methodological (is that a word? *grin*)

Andrew Goodman is renown for his book "Google AdWords Handbook: 21 Ways to Maximize Results" as well.

I have a colleague in this industry who preferred Andrew's book over Perry's - I think it depends on your learning style and what kind of writing styles you like. Perry Marshall also publishes a 5 day tutorial that you can receive by email.

I just bought Perry's guide and multi-media package. The video "How Tos" are excellent. I can't share my copy for copyright reasons, but I would be happy to answer specific questions about its content.