View Full Version : Nasdaq and Reuters adding AdSense
AussieWebmaster
12-23-2004, 11:54 AM
The profitability of AdSense will get a huge boost in January when both Reuters and Nasdaq add the feature to their extensive web sites.
Jenstar
12-23-2004, 12:33 PM
NASDAQ has already been running AdSense, although I can't recall when they began (they formerly ran doubleclick in the space). I haven't seen it on Reuters yet though.
AussieWebmaster
12-23-2004, 01:03 PM
NASDAQ has already been running AdSense, although I can't recall when they began (they formerly ran doubleclick in the space). I haven't seen it on Reuters yet though.
I sent you an email about this, in case you were not here today. Thanks for the clarification... maybe the rollout to Nasdaq has increased.
ThouShaltSeo
12-23-2004, 02:22 PM
NASDAQ has already been running AdSense, although I can't recall when they began (they formerly ran doubleclick in the space). I haven't seen it on Reuters yet though.
Most of the Reuters stories are shown in other sites such newspaper /news sites...I doubt many people go to Reuters.com for news. No idea about how popular Nasdaq.com is...
AussieWebmaster
12-23-2004, 02:32 PM
Reuters gets a lot of traffic directly and most of the people who use the online feeds who are not behind a member system have to go to Reuters to display the story... they will give you a feed of headlines etc. but that is as far as it goes.
The Generator
12-24-2004, 01:01 PM
Both of these sites seem to have the benefit of a high traffic volume. However Kanoodle's ContextMatch service is more expensive for the certain categories that offer placement in high-traffic reputable publications.
Do you guys think that this addition will result in an increase in CPC and cost per acquisition?
AussieWebmaster
12-25-2004, 11:53 AM
Both of these sites seem to have the benefit of a high traffic volume. However Kanoodle's ContextMatch service is more expensive for the certain categories that offer placement in high-traffic reputable publications.
Do you guys think that this addition will result in an increase in CPC and cost per acquisition?
The conversion costs and CPC will be determined by what terms the pages command as their entry points and the potential of the traffic from the publications to increase the overall conversion rate for the terms and thus make them more sought after and subsequently increase their CPC which reduces the CPA.... so ride them for as long as you can be sooner or later the market will bring them back to the pack.