View Full Version : PFI vs. PPC: A Quick Question
What exactly is the difference between "paid inclusion" and "pay-per-click?" Thanks...
rustybrick
12-15-2004, 02:40 PM
Paid inclusion is where you submit pages of your site to a search engine to be organically ranked in the natural search rankings.
Pay Per Click is where you bid on keywords and you find your ads on the sponsored links at the top and right portion of the search results page.
steve sardell
12-15-2004, 04:27 PM
I will add to what Barry has stated. The Paid inclusion is normally a one time fee per URL, while the PPC is a recurring charge for every time the link is clicked.
KeywordMonkey
12-16-2004, 05:18 AM
Paid inclusion (PFI or PI) does have a recurring cost if you use Yahoo's SiteMatch - a one-off fee per URL and a cost per click, set by industry.
Pay Per Click (PPC) used to be called Pay for Performance (PFP) by Overture.
This is a useful resource - IAB Glossary (http://www.iab.net/resources/glossary.asp)