bradbyrd
12-14-2004, 07:03 PM
Two things you almost certainly didnt know about Google Adsense, which we'll probably be talking about on the Contextual Advertising panel at SES tomorrow...
1. When you run an URL report via the reporting interface, all clickthroughs to CONTENT ads are REPORTED as coming from the DEFAULT URL for the AdGroup, rather than the KEYWORD-LEVEL URLs that you may assign to specific keywords in the groups.
2. ACTUAL traffic *IS* sent to the KEYWORD-LEVEL URLs, rather than the DEFAULT URLs that they report on in the URL reports.
So, rephrased, Google sends traffic to the URLs that you assign for individual keywords, but it doesn't report it that way. Instead, it effectively treats that traffic as general AdGroup traffic and rolls it up against the default AdGroup URL in the reports. This makes Google URL reports useless -- and misleading -- when investigating your traffic.
Two thing you may have figured out:
1. Keyword-level traffic numbers in the AdWords management interface DO NOT reflect CONTENT traffic; content traffic for any AdGroup is ONLY reflected in the CONTENT subtotal at the top/bottom of the management table .
2. Dynamic keyword inclusion DOES WORK for AdSense, though I cant see how it possibly can help user experience. But, importantly, this highlights the fact that ads are collected/targeted at the KEYWORD level, rather than at the aggregate AdGroup level.
1. When you run an URL report via the reporting interface, all clickthroughs to CONTENT ads are REPORTED as coming from the DEFAULT URL for the AdGroup, rather than the KEYWORD-LEVEL URLs that you may assign to specific keywords in the groups.
2. ACTUAL traffic *IS* sent to the KEYWORD-LEVEL URLs, rather than the DEFAULT URLs that they report on in the URL reports.
So, rephrased, Google sends traffic to the URLs that you assign for individual keywords, but it doesn't report it that way. Instead, it effectively treats that traffic as general AdGroup traffic and rolls it up against the default AdGroup URL in the reports. This makes Google URL reports useless -- and misleading -- when investigating your traffic.
Two thing you may have figured out:
1. Keyword-level traffic numbers in the AdWords management interface DO NOT reflect CONTENT traffic; content traffic for any AdGroup is ONLY reflected in the CONTENT subtotal at the top/bottom of the management table .
2. Dynamic keyword inclusion DOES WORK for AdSense, though I cant see how it possibly can help user experience. But, importantly, this highlights the fact that ads are collected/targeted at the KEYWORD level, rather than at the aggregate AdGroup level.