Annmarie Gemma
12-07-2004, 10:12 PM
Hello,
I am currently working on a thesis about web accessibility for disabled users. It has been suggested that there is some overlap between web accessibility and SEO. I am interested in the internal search function that e-commerce sites use.
Is it true that e-commerce sites use search engines that are mainly database-driven (i.e use their catalog of products)? Or do they also use a crawler for the site's content (i.e. HTML markup)?
The following checkpoints from the W3C Web Content Accessibility Guidelines were suggested as having an impact on a site's search engine. However, my concern is that they may not apply to a dynamic sites. Does anyone have an opinion about whether any of these checkpoints would have an impact on search results within an e-commerce site?
1.1 Provide a text equivalent for every non-text element (e.g., via "alt", "longdesc", or in element content).
1.3 Provide an auditory description of the important information of the visual track of a multimedia presentation.
1.4 For any time-based multimedia presentation (e.g., a movie or animation), synchronize equivalent alternatives (e.g., captions or auditory descriptions of the visual track) with the presentation.
3.3 Use style sheets to control layout and presentation.
3.5 Use header elements to convey document structure
3.6 Mark up lists and list items properly.
11.2 Avoid deprecated features of W3C technologies.
13.2 Provide metadata to add semantic information to pages and sites.
14.1 Use the clearest and simplest language appropriate for a site's content.
14.3 Create a style of presentation that is consistent across pages.
Many thanks,
Annmarie
I am currently working on a thesis about web accessibility for disabled users. It has been suggested that there is some overlap between web accessibility and SEO. I am interested in the internal search function that e-commerce sites use.
Is it true that e-commerce sites use search engines that are mainly database-driven (i.e use their catalog of products)? Or do they also use a crawler for the site's content (i.e. HTML markup)?
The following checkpoints from the W3C Web Content Accessibility Guidelines were suggested as having an impact on a site's search engine. However, my concern is that they may not apply to a dynamic sites. Does anyone have an opinion about whether any of these checkpoints would have an impact on search results within an e-commerce site?
1.1 Provide a text equivalent for every non-text element (e.g., via "alt", "longdesc", or in element content).
1.3 Provide an auditory description of the important information of the visual track of a multimedia presentation.
1.4 For any time-based multimedia presentation (e.g., a movie or animation), synchronize equivalent alternatives (e.g., captions or auditory descriptions of the visual track) with the presentation.
3.3 Use style sheets to control layout and presentation.
3.5 Use header elements to convey document structure
3.6 Mark up lists and list items properly.
11.2 Avoid deprecated features of W3C technologies.
13.2 Provide metadata to add semantic information to pages and sites.
14.1 Use the clearest and simplest language appropriate for a site's content.
14.3 Create a style of presentation that is consistent across pages.
Many thanks,
Annmarie