5starAffiliatePrograms
12-07-2004, 03:51 PM
From An Article in iMediaConnection by Kevin Ryan about PPC and Brand warfare.
"SearchTHIS: The Search Listing Quality Conundrum"
"Speaking of misleading users, I really don’t know why more brand marketers in search aren’t just suing their own affiliates. Maybe they are and it isn’t getting much press. If you really want to whine about confusion in paid listings, do a brand search just for fun to see how many affiliates represent themselves in listings as a brand."
"While I am on the subject of affiliate marketing, isn’t it slightly contrary to the idea of having affiliates to let them represent themselves as the brands they serve? If an affiliate is simply listing your widget inventory in a catalog format and providing a link back to your shopping engine, then are they really doing anything at all for you? Shouldn’t an affiliate be offering value-based information or a complementary -- rather than a competing -- experience? "
Kevin's article was featured in Jeff Molander's blog at Revenews. I always love reading Jeff's blogs. Still digesting all this info, but thought I would post it here to get some lively discussion going.
"Affiliate Marketing Blasted by Kevin Ryan"
http://www.revenews.com/jeffmolander/archives/000303.html
Linda
"SearchTHIS: The Search Listing Quality Conundrum"
"Speaking of misleading users, I really don’t know why more brand marketers in search aren’t just suing their own affiliates. Maybe they are and it isn’t getting much press. If you really want to whine about confusion in paid listings, do a brand search just for fun to see how many affiliates represent themselves in listings as a brand."
"While I am on the subject of affiliate marketing, isn’t it slightly contrary to the idea of having affiliates to let them represent themselves as the brands they serve? If an affiliate is simply listing your widget inventory in a catalog format and providing a link back to your shopping engine, then are they really doing anything at all for you? Shouldn’t an affiliate be offering value-based information or a complementary -- rather than a competing -- experience? "
Kevin's article was featured in Jeff Molander's blog at Revenews. I always love reading Jeff's blogs. Still digesting all this info, but thought I would post it here to get some lively discussion going.
"Affiliate Marketing Blasted by Kevin Ryan"
http://www.revenews.com/jeffmolander/archives/000303.html
Linda