Ranking Well Has Indirect Affects

[rustybrick]

I check my Web analytics program daily to see what's new, who is linking to me and the most popular pages. This afternoon I was shocked to see my traffic has surged to numbers I would never have imagined by 1pm.

So I did a quick look at the referral logs and I found that Slashdot (http://slashdot.org/articles/04/06/21/1150236.shtml?tid=126&tid=217&tid=95) placed a link to my blog. Slashdot posted the article at 9:20am (est) and by around 1pm I had over 2,000 unique visitors from the article.

How does this relate to Search Marketing? Well, some of my top keywords this past week has been with the keyword term "gmail". So I assume, but I did not confirm, that the slashdot author found this entry through a Google search and then provided that little but heavy traffic seeking link to my blog.

So ranking well does not only have a direct impact on your traffic. Ranking well has indirect benefits as well.

[hulkster]

Interesting twist/comment Rustybrick. BTW, I'm kinda surprised you only had 2,000 unique visitors - I did some Analysis of the Slashdot Effect (http://www.komar.org/xmas/2003/stats/slashdot_effect.html) and from what I can gather, people have been hammered a LOT harder than I was, especially if you have large pictures/video up.

BTW, I read that Slashdot article earlier today (maybe I was one of your 2,000 visitors!) and there are a fair number of comments from folks that said gmail invites DID get through to Hotmail.

alek

[cline]

I have one small client who is a nutritionist. Every few months her SEO/PPC program causes a journalist to contact her, after which she gets a mention in an article on nutrition. Her next mention is in the July issue of Boston Magazine (http://www.bostonmagazine.com/) -- great PR for a Boston nutritionist.

[rustybrick]

Well at the end of the day it was about 3,500 unique visitors. One thing I learned is that my Web analytics program is very skimpy on counting uniques. Before I upgraded to Urchin 5.5, my "traffic" was much higher. Urchin counts more accurately so its less traffic. I should really put on an other statistical tool for this site.

Back on track...

PR is not just PageRank for Search Marketing its also about Public Relations.