eMarketing Courses & Degrees

[Suranga]

Can anyone suggest a well recognized emarketing course/degree/diploma which can be completed and get qualified online.

I found CeMA (Certified eMarketing Associate) from eMarketing Association (www.emarketingassociation.com). Anyone has any comments on this..???

Thanks

Suranga

[rustybrick]

Suranga, welcome to the forums. Great topic! I split it out of the SEM 101 thread and made this topic, its own thread.

First, let me say we have a forum dedicated to discussing SEM Related Organizations & Events (http://forums.searchenginewatch.com/forumdisplay.php?f=55).

For search engine marketing, there are a handful of organizations that I know off the top of my head.


http://www.sempo.org/
http://www.sma-uk.org/
http://www.iimaonline.org/
http://www.seopros.org/

[seomontreal]

Can anyone suggest a well recognized emarketing course/degree/diploma which can be completed and get qualified online.
...
Suranga

Hi Suranga! The courses at eClasses.Org are not certified, but do give you the chance to learn a great deal in this industry!

[fathom]

Just looking over their course overview for The Search Engine Optimization Course provides a comprehensive learning program for search engine marketing: the breadth of discussion compared to course length doesn't add up to comprehensive knowledge and skill.

Actually much of that list is here: http://searchenginewatch.com/webmasters/

How to get listed
Using meta tags
Measuring and tracking success
How to get high rankings
Keyword selection
Pay for Position Programs
Site design techniques for higher rankings
How to deliver targeted pages
Search engine descriptions
Crawler based search engines
Search directories
Alt tags for your images
Using descriptions for your site
Cloaking and doorways, what to avoid
Search engine ethics
Landing pages from your listings
Managing pay for position services
Link building and analysis
Search engine algorithms
Search engine statistics for your marketing plan
Top search engines
Adding a search engine to your website
Meta tag lawsuits (http://searchenginewatch.com/resources/article.php/2156551)
How the Open Directory works
Search engine submission software and services

[MarketingTom]

I am a little late joining this conversation! But I would like to add that in the UK the Chartered Institute of Marketing offers the eMarketing Award qualification. I, myself, offer this qualification through my own training company called <snip> and would be happy for anyone to get in touch with me.

[Marcia]

little late joining this conversationLOL... around four years late.

I, myselfExactly. That's always the case when 4 year old threads get bumped all of a sudden.

Thread closed.