Difference about content total and search total

[gtapiocca]

Hello everybody,
Can anybody explain what the difference between "content total" and "search total" is in adwords?
Thanks

[KeywordMonkey]

Content - number of impressions of your ad on sites that show Adsense results

Search - same as above but in search results on Google and partners

[AussieWebmaster]

Great answer - clean and accurate...

gtapiocca: If you are just starting with PPC I would recommend you disable the content... can be done in the campiagn settings on the right hand side...

Content is not direct searchers but clickers from web pages that carry the Google ad boxes... it is easier to get a feel for results if you start with just search.

[KeywordMonkey]

Good point AussieWebmaster - I second it: disable content when you start out, get search working, then revisit Content.