msgraph
11-30-2004, 10:13 AM
Or could there be another firestorm on the horizon and Google has to toss out some more shares?
According the the news, Google settles 2 disputes over patent infringement (http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/08/10/BUGML859V91.DTL). But it is stated that:Overture's patent covers a version of how companies bid against each other for top listing among search engine advertising. Those companies can also gear their ads to specific queries and pay only when users click on them.
There was nothing mentioned about the actual management of the ad campaigns or was there?
System and method allowing advertisers to manage search listings in a pay for placement search system using grouping (http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=/netahtml/search-bool.html&r=1&f=G&l=50&co1=AND&d=ptxt&s1=6,826,572&OS=6,826,572&RS=6,826,572) Issued Nov. 30, 2004
This patent notes:
This application is related to application Ser. No. 09/922,028 entitled SYSTEM AND METHOD FOR PROVIDING PLACE AND PRICE PROTECTION IN A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE, filed on Aug. 3, 2001 in the names Cheung, et al., which is a continuation in part of application Ser. No. 09/911,674 filed Jul. 24, 2001 in the names of Darren J. Davis, et al., which application is incorporated herein in its entirety and which is a continuation of application Ser. No. 09/322,677, filed May 28, 1999, in the names of Darren J. Davis, et al., now U.S. Pat. No. 6,269,361.
6,269,361 is the patent that was behind the whole lawsuit. So, since this new patent is related was it included in the settlement even though it was still a pending application at the time?
Here are some of the claims.
1. A system for advertisers to efficiently manage their search listings in a pay for placement database search system, each search listing being associated with at least one search term and a network location, the system comprising:
grouping means for grouping advertiser search listings into advertiser defined categories and for managing multiple advertiser defined categories for the advertiser search listings, the advertiser defined categories being independent of search listing search terms;
query means for searching search listings; and
quick-fill means for modifying an attribute in a plurality of advertiser search listings grouped in a common advertiser defined category by specifying the modification at a single location.
2. The system of claim 1 wherein the grouping means comprises:
means for keeping a listing in one or more advertiser defined categories.
3. The system of claim 1 wherein the grouping means comprises:
means for creating a category in response to an advertiser's input.
4. The system of claim 3 wherein the grouping means comprises:
means for naming the category in response to an advertiser's input.
5. The system of claim 3 wherein the grouping means comprises:
means for renaming the category in response to an advertiser's input.
According the the news, Google settles 2 disputes over patent infringement (http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/08/10/BUGML859V91.DTL). But it is stated that:Overture's patent covers a version of how companies bid against each other for top listing among search engine advertising. Those companies can also gear their ads to specific queries and pay only when users click on them.
There was nothing mentioned about the actual management of the ad campaigns or was there?
System and method allowing advertisers to manage search listings in a pay for placement search system using grouping (http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=/netahtml/search-bool.html&r=1&f=G&l=50&co1=AND&d=ptxt&s1=6,826,572&OS=6,826,572&RS=6,826,572) Issued Nov. 30, 2004
This patent notes:
This application is related to application Ser. No. 09/922,028 entitled SYSTEM AND METHOD FOR PROVIDING PLACE AND PRICE PROTECTION IN A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE, filed on Aug. 3, 2001 in the names Cheung, et al., which is a continuation in part of application Ser. No. 09/911,674 filed Jul. 24, 2001 in the names of Darren J. Davis, et al., which application is incorporated herein in its entirety and which is a continuation of application Ser. No. 09/322,677, filed May 28, 1999, in the names of Darren J. Davis, et al., now U.S. Pat. No. 6,269,361.
6,269,361 is the patent that was behind the whole lawsuit. So, since this new patent is related was it included in the settlement even though it was still a pending application at the time?
Here are some of the claims.
1. A system for advertisers to efficiently manage their search listings in a pay for placement database search system, each search listing being associated with at least one search term and a network location, the system comprising:
grouping means for grouping advertiser search listings into advertiser defined categories and for managing multiple advertiser defined categories for the advertiser search listings, the advertiser defined categories being independent of search listing search terms;
query means for searching search listings; and
quick-fill means for modifying an attribute in a plurality of advertiser search listings grouped in a common advertiser defined category by specifying the modification at a single location.
2. The system of claim 1 wherein the grouping means comprises:
means for keeping a listing in one or more advertiser defined categories.
3. The system of claim 1 wherein the grouping means comprises:
means for creating a category in response to an advertiser's input.
4. The system of claim 3 wherein the grouping means comprises:
means for naming the category in response to an advertiser's input.
5. The system of claim 3 wherein the grouping means comprises:
means for renaming the category in response to an advertiser's input.