PDA

View Full Version : Search Market Share Update


andrewgoodman
11-19-2004, 11:22 AM
Ever since Google went public it seems there is more thirst (no doubt due to pressure from analysts and business reporters) for usage metrics that actually make sense. "Search market share" is being reported more frequently.

According to this MediaPost story (http://www.mediapost.com/dtls_dsp_news.cfm?newsID=279615) posted today, Nielsen Netratings has the following numbers for search market share:

Google 44
Yahoo! 18
MSN 11
AOL 7 (add to Google's # if you like)
Jeeves 4

Say, what happened to those numbers that put Yahoo in the 30's? Things that truly make you go hmmm.....

It seems we may be missing about 16% here. That must mean a lot of experimenting with secondary tools like Vivisimo, Dogpile, Hotbot, A9, etc., and on down the list.

Finally, the reporter appears to conflate AdWords and AdSense, but that's neither here nor there. In highlighting Google's low margins from AdSense as compared with the very high margins from clicks on Google Search proper (which Google evidently owns 100% of), the article fails to mention that in absolute terms, content ads are very important. Content targeting generates nearly 50% of Google's & Overture's revenues.

Chris Boggs
11-19-2004, 01:10 PM
from the article: "Melissa Burgess of the search marketing firm Impaqt said Google had every reason to be worried about competition from MSN. "When you go against Microsoft, they will beat you with marketing," she said. Burgess predicts "significant" traffic decreases for Google and Yahoo! once MSN's search engine is taken out of beta and marketed to consumers."

Don't know about this. I would say that perhaps the SE most affected by MSN will be business.com, due to their reliance on "professional" searches. IMO, most home users will not switch to MSN simply because of marketing dollars. Google has become too synonymous with searching to fear MSN. The contextual advertising revenue and use, as you point out, Andrew, is not "something to shake a stick at."

Nacho
11-23-2004, 03:52 AM
Great posts Andrew!!

How much fragmented can our industry get? Do you think these numbers are now settling in or they still have yet to move and shift greatly?