andrewgoodman
11-19-2004, 12:22 PM
Ever since Google went public it seems there is more thirst (no doubt due to pressure from analysts and business reporters) for usage metrics that actually make sense. "Search market share" is being reported more frequently.
According to this MediaPost story (http://www.mediapost.com/dtls_dsp_news.cfm?newsID=279615) posted today, Nielsen Netratings has the following numbers for search market share:
Google 44
Yahoo! 18
MSN 11
AOL 7 (add to Google's # if you like)
Jeeves 4
Say, what happened to those numbers that put Yahoo in the 30's? Things that truly make you go hmmm.....
It seems we may be missing about 16% here. That must mean a lot of experimenting with secondary tools like Vivisimo, Dogpile, Hotbot, A9, etc., and on down the list.
Finally, the reporter appears to conflate AdWords and AdSense, but that's neither here nor there. In highlighting Google's low margins from AdSense as compared with the very high margins from clicks on Google Search proper (which Google evidently owns 100% of), the article fails to mention that in absolute terms, content ads are very important. Content targeting generates nearly 50% of Google's & Overture's revenues.
According to this MediaPost story (http://www.mediapost.com/dtls_dsp_news.cfm?newsID=279615) posted today, Nielsen Netratings has the following numbers for search market share:
Google 44
Yahoo! 18
MSN 11
AOL 7 (add to Google's # if you like)
Jeeves 4
Say, what happened to those numbers that put Yahoo in the 30's? Things that truly make you go hmmm.....
It seems we may be missing about 16% here. That must mean a lot of experimenting with secondary tools like Vivisimo, Dogpile, Hotbot, A9, etc., and on down the list.
Finally, the reporter appears to conflate AdWords and AdSense, but that's neither here nor there. In highlighting Google's low margins from AdSense as compared with the very high margins from clicks on Google Search proper (which Google evidently owns 100% of), the article fails to mention that in absolute terms, content ads are very important. Content targeting generates nearly 50% of Google's & Overture's revenues.