Using Smaller engines

[AussieWebmaster]

I have gotten some solid profitable traffic from engines such as SearchFeed and 7search. I know many feel that they are a waste of time, but I think either would be a great way to get your feet wet in the PPC world without the higher expense of Google or Overture.

Any comments?

[David Wallace]

I have a client who uses the smaller PPC engines because he likes those "penny" clicks. His goal is to drive up his traffic numbers so his antique marketplace site is more attractive to advertisers who want to be listed in there and sell their products. It works for him. He is not worried about conversions from these smaller engines, but rather the number of visitor traffic he receives for them.

[AussieWebmaster]

I have a client who uses the smaller PPC engines because he likes those "penny" clicks. His goal is to drive up his traffic numbers so his antique marketplace site is more attractive to advertisers who want to be listed in there and sell their products. It works for him. He is not worried about conversions from these smaller engines, but rather the number of visitor traffic he receives for them.

Hey if you have enough advertisers and you can get a bunch of these penny clicks then you are paying $10 per CPM and just have to sell your ads for more than that to make a profit with each penny invested!

[PixelStreamed]

I have gotten some solid profitable traffic from engines such as SearchFeed and 7search. I know many feel that they are a waste of time, but I think either would be a great way to get your feet wet in the PPC world without the higher expense of Google or Overture.

Any comments?

i've tried some of the smaller search engines ppc and they don't convert nearly as well as google or overture. i guess if you are interested in just receiving traffic to your site it's a good idea. sometimes i think that the clicks are generated bot clicks because of how bad they convert into actual customers. i know there are scripts you can write that can check what type of traffic you are getting from those sites, but just haven't had the time to get this going.

if you are looking for a ROI that best way to go is Google or Overture.

just thought i'd put my two cents into this thread

[altyfc]

I'm a big fan of small, niche-specific search engines. For example, if you have a travel site, seek out all the travel search engines. They tend to bring quality traffic which you might not see from some of the more general, small SEs.

Aaron

[AussieWebmaster]

i've tried some of the smaller search engines ppc and they don't convert nearly as well as google or overture. i guess if you are interested in just receiving traffic to your site it's a good idea. sometimes i think that the clicks are generated bot clicks because of how bad they convert into actual customers. i know there are scripts you can write that can check what type of traffic you are getting from those sites, but just haven't had the time to get this going.

if you are looking for a ROI that best way to go is Google or Overture.

just thought i'd put my two cents into this thread

While I would generally agree that Google and Overture are the easiest etc... but a small start-up company may look for cheaper alternatives while they learn the game and build market share.
Also when it is possible to reach a niched audience the close ratio will improve I have found...

[Carlos Chacón]

Small marketing budgets will have to use small search engines too.
Google and Yahoo PPC (Adwords & Overture) campaigns, still having the option to expend a minimum (0.05 $), but if you want more competition you cannot think in expend just the minimum.
Personally, the small search engines has a lot of potential for a lot of people who are getting tired -maybe- of the big ones.
I recommend the small ones! ;)

[AussieWebmaster]

The money gained from the smaller engines should be put back into more advertising so you get to grow the scope of the campaign.

[greenleaves]

I have gotten some solid ROI from 7search, goclick, searchfeed, findwhat, business.com and looksmart. Although it is true that the conversion is generally not as good, the ROI has been better for me. Also I have had certain campains have a larger conversion on a searchfeed campaign then on a google/overture campain. BTW, I was using the same ads/keywords.

This was for me, and the industry I was promoting. I have heard others have had totally different results betwen different PPC, industries and ads.

[Babu]

I think ppc on google and overture are better option then smaller SE. I initially started with cheaper ppc but soon had to shift to google which is giving good/fast results. If time is more important then $$ then one should go for big SE or you have to wait a bit for for smaller one's.